Module: PM7016-30 Digital Marketing in the Music Business

Level: 7

Credit Value: 30

Module Tutor: Nigel Beaham-Powell

Module Tutor Contact Details: n.beaham-powell@bathspa.ac.uk

1.Brief description and aims of module

This module examines various aspects of digital marketing and looks at specific case studies from the music business. It aims to:

• Provide an insight into current digital music marketing
• Forster a deeper understanding of the music marketing business

2.Outline syllabus

You analyse successful music marketing campaigns, how and why they worked, and then create an integrated digital marketing campaign around your major project using social media, promotion and current marketing techniques. You then design a creative story to underpin your marketing campaign which you distribute across all media to coincide with the completion of your major project.

3.Teaching and learning activities

Delivery is through a combination of lectures, webinars, reading, tutorials and research.

Assessment Item 1:

• Assessment Type: Course Work
• Description: Digital Campaign Portfolio (consisting of marketing campaign and campaign narrative)
• % Weighting: 100%