Module: FM7002-30 From Pitch to Production: The International Film Business

Level: 7

Credit Value: 30

Module Tutor: Robert Brown

Module Tutor Contact Details: r.brown2@bathspa.ac.uk

1. Brief description and aims of module

To compete in the global film business low budget practitioners must understand the historical development of business systems, procedures and models that influence the contemporary global film business. This module will also include contemporary analysis of the film funding policies and structures of European nations as well as distribution strategies and mechanisms. Students will at the end of this module be able to navigate the different systems for both low budget, commercial and cultural film production so that they are able to understand and adapt to the future demands and needs of the industry.

2. Outline syllabus

Topics covered in workshops may include:

• The rise and dominance of the Hollywood model.

• UK and European attempts to challenge Hollywood’s dominance.

• The independent funding models in UK and USA.

• Understanding contemporary UK Film Policy 2000 – present and how to apply for funding.

• The importance of genre, stars, audience segmentation & targeting.

• International funding schemes e.g. BFI, Creative Europe funding.

• Understanding traditional distribution.

• The Film Value chain: understanding the traditional commercial life of a film – Cinema, Pay TV, TV etc.

• New film value models, distribution models and finance for low budget film e.g crowd sourcing through Kickstarter etc.

• Techniques for audience engagement through social media.

• Micro budget funding landscape Microwave, iFeatures, Film 4.0

• Case Study of a new approach A Field in England

Assessment Item 1:

• Assessment Type: Course Work
• Description: Presentation of finance plan to industry professional(s)
• % Weighting: 25%

Assessment Item 2:

• Assessment Type: Course Work
• Description: Finance plan normally including sources of funding, potential markets, financial rewards, and funding models based on contemporary examples.
• % Weighting: 75%