Module: BM7305-60 Dissertation

Level: 7

Credit Value: 60

Module Tutor: Nasir Salari

Module Tutor Contact Details: n.salari@bathspa.ac.uk

1.Brief description and aims of module

You will design and complete an agreed research project, and produce an extended piece of scholarly work to present your findings (15,000-20,000 words). This is an opportunity to make an original contribution to our thinking about marketing and brand management in the specific context of your choice. It should draw on the experiences gained during the rest of the course and be supported by the careful collection and selection of evidence to offer solutions to a problem, answer a specific research question or prove/disprove a hypothesis related to marketing and brand management.

2.Outline syllabus

• Dissertation preparation tutorials in trimester two
• Initial independent research
• Dissertation/project planning workshop
• Project proposal/outline
• Research and writing of dissertation

3.Teaching and learning activities

This module will be delivered through individual tutorials. You will receive supervision on your choice of research topic, methods of enquiry and data analysis, and action plan; feedback on progress, and advice on the presentation of your research and conclusions.

Assessment Item 1:

• Assessment Type: Course Work
• Description: Dissertation (15,000-20,000 words)
• % Weighting: 100%