Module: BM7304-60 Extended Work-Based Placement/Project

Level: 7

Credit Value: 60

Module Tutor: Marc Leverton

Module Tutor Contact Details: m.leverton@bathspa.ac.uk

1.Brief description and aims of module

This module offers you the opportunity to do an extended marketing and/or brand management placement or work-based learning project in association with an external organisation/business over one trimester (full-time students; over more than one trimester if part-time, as negotiated with the module leader).

It is assessed by a final project portfolio that should demonstrate:

• How your project/placement experience relates to current practice in marketing and brand management;
• How the organisation you have been working with is negotiating the marketing and brand management challenges facing business and organisations today;
• And how your practical experience has enhanced your understanding of the wider contexts of marketing and brand management as both an academic discipline, and a practical professional sector.

2.Outline syllabus

• Placement/project preparation
• Organisation research/context
• Project proposal/outline
• Placement activities and/or project delivery
• Reflection and evaluation of placement/project experience
• Preparation of project portfolio

3.Teaching and learning activities

This module will be delivered through individual tutorials and meetings with the Placements Coordinator, your course project supervisor, and your placement /project organisation mentor.

Assessment Item 1:

• Assessment Type: Course Work
• Description: Portfolio which could include:
• Project output itself;
• Evidence of project evaluation;
• Evidence of critical analysis of project/experience within wider contexts of marketing and brand management practice and scholarship;
• Evidence of practical skills and professional networks developed as a direct result of your project/experience
• % Weighting: 100%