Be a force for reconciliation

As an industry, we can unreservedly adopt the Truth and Reconciliation Commission’s 92nd Call to Action which addresses Canada’s corporate sector.

Additionally, Calls to Action #84, #85, and #86 deal with Media and Reconciliation. In the spaces where our creative practices overlap or are adjacent, we can support and amplify reconciliation by:

• properly and respectfully reflecting diverse Indigenous perspectives, languages and cultures in our work.

• Participating in informing and educating the Canadian public in ways that connect Indigenous Peoples and non-Indigenous Canadians.

• sharing in the responsibility to increase awareness of Indigenous history, including what has been lost or erased.

Always be aware of the history of the land in which you live.

Locate yourself using resources like whose.land and native-land.ca and acknowledge those who have always lived here.