Character Counts

Trustworthiness - Blue

Be honest • Don’t deceive, cheat, or steal • Be reliable — do what you say you’ll do • Have the courage to do the right thing 

• Build a good reputation • Be loyal — stand by your family, friends, and country

Respect - Yellow

Treat others with respect; follow the Golden Rule • Be tolerant and accepting of differences • Use good manners, not bad language 

• Be considerate of the feelings of others • Don’t threaten, hit or hurt anyone • Deal peacefully with anger, insults, and disagreements

Responsibility - Green

Do what you are supposed to do • Plan ahead • Persevere: keep on trying! • Always do your best • Use self-control • Be self-disciplined 

• Think before you act — consider the consequences • Be accountable for your words, actions, and attitudes 

• Set a good example for others

Fairness - Orange

Play by the rules • Take turns and share • Be open-minded; listen to others • Don’t take advantage of others 

• Don’t blame others carelessly • Treat all people fairly

Caring - Red

Be kind • Be compassionate and show you care • Express gratitude • Forgive others • Help people in need

Citizenship - Purple

Do your share to make your school and community better • Cooperate • Get involved in community affairs • Stay informed; vote 

• Be a good neighbor • Obey laws and rules • Respect authority • Protect the environment • Volunteer


To find out more about Character Counts or to find great resources to use with your class 

or at home, visit https://charactercounts.org/