Organizational Constraints
The constraints we planned our season under (1/2).
INITIAL ANALYSIS
UNION AGREEMENTS
PPT is a LORT member theater, Category C
Weekly box office receipts average b/t $63,000-$89,999.99 over 4 complete fiscals
AEA actors
IATSE stagehands
PHYSICAL CONSTRAINTS
One theater
650 seats
3/4 thrust
No on-site construction spaces (scene shop)
Located in Downtown Pittsburgh, which does not allow for a lot of room for expansion
Running at a deficit (spending more than they bring in)
Wildly high amount of spending on office expenses
Decrease of over $500,000 in savings over the year
Only $4,500 in cash
Have to pay lease every year to PCT
88% of assets are held in investments and tradeable securities
Concessions/gift shop second-highest source of program service revenue
Highest expenses by far are on salaries
PEOPLE
New Artistic Director, Marya Sea Kaminski, in 2018
Lou Castelli, Managing Director, has been at PPT for over 20 years, and in his current role since 2018
New hires in Resident Artists (Director, Designer, Artist in Residence)
ASSETS
Central location
Large, high-tech building
Built-in audience base of subscribers
Protected assets in investments
CONSTRAINTS
Decreasing subscriber base
Decreasing ticket sales
Decreasing contributions
Lease, don't own, building
Can't build sets on their own property
Legacy of Ted Pappas and his programming style
New leadership
STRATEGIES
New Tiered Ticket Prices. Create more affordable seating. Lessen the amount of expensive seating, but place them in highly coveted spots.
Hire more local talent.
New Development campaigns that focus on Millenials who live and work downtown and increase donor support
Increase support via foundation and government
More partnerships with smaller organizations
Also -- inviting other organizations to rent out their space
Increase volunteer opportunities and engagement