Ecosystem Analysis
"Yinz wanna come dahtahn to da show?":
Analysis of Our Community
PESTLE ANALYSIS
POLITICAL
New mayor, Ed Gainey (presumed) beginning 2021
First Black mayor
City heavily Democratic
IMPACT: City-wide audience likely interested in/amenable to diverse stories
ECONOMIC
Hosting TCG Conference in 2022 - may lead to both increased or decreased funds
Unemployment rates decreased from July 2020-July 2021
Pittsburgh area change in unemployment higher than the national average
IMPACT: Lots of funding available in the city. In 2022, eyes on the city because of TCG conference, so we have the ability to set the tone.
SOCIAL
Racial Justice Commitments and Action Plans
"half of the vaccinated respondents aren’t going out until epidemiological conditions improve"
Pittsburgh's high level of cultural vibrancy -- high inherent interest in the arts
IMPACT: Ingrained audience, with clear paths forward for recruiting new audience members
TECHNOLOGICAL
Accessibility Technology
Livestreaming Performances
Presence of automation companies -- ability to utilize to produce better automation?
IMPACT: Highly funded tech companies with potential for additional donations. Potential for partnerships to increase technical capabilities at O'Reilly.
LEGAL
Allegheny Regional Asset District provides funds through taxes -- legally codified and guaranteed support
EITC -- PPT could get additional funds for educational programming thanks to this legal tax incentive program offered by the state
IMPACT: Legally friendly environment for non-profits, lots of potential for government support
Gainey interested in limiting powers of non-profits: how will that affect ability to earn revenue?
ENVIRONMENTAL
Health and Safety Protocols
Bad air quality leading to potentially reduced outdoor attendance
IMPACT: Need to be aware of air quality if doing Public Works outdoors. For Open Doors and associated tabling, need to be conscious of/cautious of unpredictable weather.