Ecosystem Analysis

PESTLE ANALYSIS

POLITICAL

• New mayor, Ed Gainey (presumed) beginning 2021

  • First Black mayor

• City heavily Democratic

  • 82% Democratic or Lean Democratic

• IMPACT: City-wide audience likely interested in/amenable to diverse stories

ECONOMIC

• Hosting TCG Conference in 2022 - may lead to both increased or decreased funds

• Unemployment rates decreased from July 2020-July 2021

  • 13.8% to 6.6%

• Pittsburgh area change in unemployment higher than the national average

• IMPACT: Lots of funding available in the city. In 2022, eyes on the city because of TCG conference, so we have the ability to set the tone.

SOCIAL

• Racial Justice Commitments and Action Plans

• "half of the vaccinated respondents aren’t going out until epidemiological conditions improve"

  • https://www.audienceoutlookmonitor.com/

• Pittsburgh's high level of cultural vibrancy -- high inherent interest in the arts

• IMPACT: Ingrained audience, with clear paths forward for recruiting new audience members

TECHNOLOGICAL

• Accessibility Technology

• Livestreaming Performances

• Presence of automation companies -- ability to utilize to produce better automation?

• IMPACT: Highly funded tech companies with potential for additional donations. Potential for partnerships to increase technical capabilities at O'Reilly.

LEGAL

• Allegheny Regional Asset District provides funds through taxes -- legally codified and guaranteed support

• EITC -- PPT could get additional funds for educational programming thanks to this legal tax incentive program offered by the state

• IMPACT: Legally friendly environment for non-profits, lots of potential for government support

  • Gainey interested in limiting powers of non-profits: how will that affect ability to earn revenue?

ENVIRONMENTAL

• Health and Safety Protocols

• Bad air quality leading to potentially reduced outdoor attendance

• IMPACT: Need to be aware of air quality if doing Public Works outdoors. For Open Doors and associated tabling, need to be conscious of/cautious of unpredictable weather.