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Whenever a free cancellation is an option, take advantage of the situation and offer it to the customer. They may opt to book the reservation right away because of the free cancellation policy included.
Use specific scenarios that would be beneficial to them if they choose the free cancellation policy.
Customers usually cancel their booking due to unforeseen events such as:
Bad weather conditions
Cancelled flights
Health issues
Suggested Spiels
“This reservation has a free cancellation policy so if we book it now, you won’t have to worry about cancellation fees later on.”
"Since your doctor’s appointment won’t be until next month, it would be best to get this room with free cancellation just in case your schedule changes”