Research & Professional Achievements
Research & Professional Achievements
My research interests lie in the fields of Advertising, Branding, Atmospherics, and Gender. I have published research papers in peer-reviewed international academic journals such as the New Media and Society, the International Journal of Advertising, the Journal of Marketing Communications, Communication Research Reports, and the International Review on Public and Nonprofit Marketing. Moreover, my work has been presented in various international academic conferences, including the European Marketing Academy Conference (EMAC) and the International Conference on Research in Advertising (ICORIA).
Peer-reviewed academic journals
Tsichla, E., Lappas, G., Triantafillidou, A. and Kleftodimos, A. (2023). Gender Differences in Politicians’ Facebook Campaigns: Campaign Practices, Campaign Issues and Voter Engagement. New Media and Society, 25(11), 2918-2938.
Voutsa, M., Tsichla, E., Hatzithomas, L. & Margariti, K. (2021). Examining consumer responses to YouTube ads through facial expressions and self-reports: The role of gender identity and emotional appeal. International Journal of Internet Marketing and Advertising, 15(4), pp. 368-393
Tsichla, E. (2020). The Changing Role of Gender in Advertising: Past, Present and Future. Contemporary Southeastern Europe, 7(2), pp. 28-44
Tsichla, E., Hatzithomas, L., Boutsouki, C. & Zotos, K. (2019). Greek Political Advertising in Retrospect: A Longitudinal Approach. Communication Research Reports, 36(5), pp. 404-414.
Tsichla, E., and Zotos, Y. (2016). Gender Portrayals Revisited: Searching for Explicit and Implicit Stereotypes in Cypriot Magazine Advertisements”. International Journal of Advertising, 35(6), pp. 983-1007
Tsichla, E., Hatzithomas, L. & Boutsouki, C. (2016). Gender Differences in the interpretation of web atmospherics: A Selectivity Hypothesis Approach. Journal of Marketing Communications, 22(2), 563-586
Chapters in Edited Volumes
Antoniou, A., Hatzithomas, L., Tsichla, E., Vlachopoulou, E., and Boutsouki, C. (2024, Forthcoming). The effects of social media firestorms on company reputation and consumer behavior: The case of reported versus benevolent sexism. In Advances in Advertising Research Vol. XIV, Springer
Margariti, K., Hatzithomas, L., Boutsouki, C., and Tsichla, E. (2024). Perceived aesthetics Perceived aesthetics and informativeness of luxury fashion web design: The impact on attitudes and purchase intentions (pp.11-24). In Advances in Advertising Research Vol. XIII, Springer
Tsichla, Ε., Voutsa, Μ., Margariti, Κ. and Hatzithomas, L. (2021). Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions, In M. Waiguny & S. Rosengren (Eds.), Advances in Advertising Research XI, Springer. (pp. 241-253). Springer Gabler, Wiesbaden.