The Graphic Design Process

The Benefit of the Graphic Design Process

When starting a new design project, there are steps of the graphic design process to follow that will help you to achieve the best results. 

Rather than jump right into a graphics software program to try to create a final version, you can save yourself time and energy by first researching the topic, finalizing your content, starting with simple sketches and getting several rounds of approval on designs.

Step 1: Gather Information

Before you can start a project you of course need to know what your client needs. Gathering information is the first step of the graphic design process. When approached for a new job, set up a meeting to discuss the scope of the work. Be sure to gather as much information as possible:

What to Ask Graphic Design Clients

Aside from the product your client needs (such as a logo or a website), ask questions such as:

Who is the audience?

What is the message?

How many pages is the piece?

What are the dimensions?

Is there a specific budget?

Is there a deadline for completion?

Can the client provide examples of design they like?

Is there an existing corporate brand that needs to be matched?

Take detailed notes, which you can use later for the next step of the design process.

Step 2: Harness Your Creativity!

Design should be creative! Before moving on to the design itself (don't worry, that's next) take some time to think about creative solutions for the project. Your goal should be to come up with something new and different that will separate them from the rest (unless of course they specifically asked to fit in).

Ways to get the creative juices flowing include:

Brainstorming: Get together with a group and throw out any and all ideas

Visit Places: Get inspired by the originals

Look in Books etc: Something as small as a color or shape in a graphic design book could spark a completely original idea

Take a walk: Sometimes its best to get outside and watch the world...you never know what will spark your imagination

Draw: Even if you're not an "artist," doodle some ideas on a page

Once you have some ideas for the project it's time to start creating a structured layout.