This course aligns with the Arapahoe Community College course Principles of Marketing (MAR 216). Students will earn high school credit while at the same time enroll in and earn community college credit which is transferable to major universities. In order to earn college credit, student will also need to apply for admissions to Arapahoe Community College.
Course Description: This course will present the analysis of theoretical marketing processes and the strategies of production and distribution, and their applications to business and the individual consumer. This includes all the activities associated with the marketing of goods and services to consumers. This course is designed to introduce students to the following topics: analysis of the marketing processes and the strategies of sales, pricing, promotion, distribution, economics,merchandising, international marketing, and developing business relationships. This course sequence is designed to allow students to develop a working knowledge of marketing terms, marketing strategies, and buying behavior. In addition, students will work on various group projects consistent with those assigned in college-level business courses. Students are encouraged to become members of DECA, an Association of Marketing students, to test their knowledge in DECA related activities and participate in community service and social activities.
STANDARD COMPETENCIES:
Develop a working knowledge of marketing terminology.
Identify the basic relationship of marketing to other functional areas of the organization.
Define the basic elements of a marketing strategy.
Identify and apply demographic and psychographic information in marketing planning.
Define market segmentation, steps in its application, and how it affects the success of a product or service.
Compare the different buying behavior and decision making techniques among business, organizational, and individual consumer.
Explain the concepts of the marketing mix.
TOPIC OUTLINE:
1. The Nature of Marketing
2. The Environmental Factors of Marketing
3. Marketing Research and Global Information Systems
4. Consumer and Business Behavior
5. Market Segmentation and Positioning
6. New Products and Product Life Cycle Strategies
7. Marketing Mix
Course Expectations: This class will be run in a seminar format encouraging an open exchange of ideas and learning between all class members and the teacher. Respect for self, fellow students, and the teacher is critical for an effective seminar atmosphere. Each member of the class is a valuable individual and should be treated as such. Therefore, interrupting or disrespecting fellow class members or the teacher in any form including put-downs, swearing, complaining, and/or class disruptions will NOT be tolerated. Each student will be expected to actively and productively participate in classroom discussions. The nature of your participation will be taken as a reflection of the level of your preparation. The goal is not simply to talk, but rather to contribute in such a way that you encourage and stimulate others to take part in a discussion that will benefit everyone.
Supplies Needed: A folder or notebook for class handouts, blue or black pen, a pencil, and your student calendar. All students are expected to come to class prepared with these items EVERY day.
Attendance/Behavior Policy: Attendance and behavior are accounted for in your seminar participation grade which comprises 20% of your final course grade. See handout on Seminar Participation Grading.
Late Work Policy: It is the students’ responsibility to turn in all assigned work on time in class. Only two late assignments per semester will be allowed and no late work is accepted other than that assigned in the current six week grading period. A late work pass must be completed and attached to any late assignment turned in or it will not be accepted. If you are absent due to an illness or other excused reason, the assigned work must be turned in within two days of the absence. It is YOUR responsibility to refer to the course calendar and/or see the teacher outside of class for missed assignments. Remember, due to the nature of some assignments, not all work can be made up (i.e. group projects completed in class, etc.).
End of Semester Grading Scale:
A: 90 - 100%
B: 80 - 89%
C: 70 - 79%
D: 60 - 69%
Helpful Resources:
Fun Fact: In college, I worked for the College of Business at CSU editing Marketing text books.