Embedded Files
Est. 1967
Mission: To promote and celebrate the Hispanic culture within the state of Colorado while providing educational
opportunities through scholarships for young, Hispanic students.
History of the Committee
History of the Committee
Fiesta Day, as we know it today, took form in the last three days of the Colorado State Fair in 1966. Mr. Henry G. Reyes was able to convince the newly appointed State Fair Manager, Don Svedman that his ideas for a day dedicated to the importance and influence of the Hispanic Culture in our community were worth celebrating. Mr. Svedman was looking for ways to make the fair more successful. The idea of Fiesta Day had been previously proposed, but never adopted. Together with George Sandoval, KAPI Radio Station manager, they were able to contract a performance for Thanksgiving Day, 1966, with famed singer Antonio Aguilar and his wife, Flor Silvestre. Mr Svedman was so impressed with the brilliance and performance at the well-attended event that he was willing to support the idea of “Fiesta Day” during the State Fair. A committee was formed and would select a theme, which would be celebrated with mariachi music, charros, folklorico dancers, and caballos amaestros. There would be wonderful decorations, food and plenty of fanfare. Mr. Antonio Aguilar would present grandstand entertainment and would bring his trained horses to acquaint people with the Mexican Cowboy- El Charro Mexicano. The Charreada, or Mexican Rodeo, continues to be a Fiesta Day tradition to this day. As Henry Reyes once said, “The important part for a successful Fiesta Day is to find other persons enthusiastic about the idea and then to excite all of Pueblo and the entire State of Colorado.” Our continued partnership with the Colorado State Fair to support the Hispanic community has kept this tradition going for all these years.
The Fiesta Queen Pageant has been a proud tradition since 1967, when the first competition was directed by George Sandoval, who established the original selection criteria and pageant rules. On Sunday, August 6, 1967, ten young women competed for the inaugural crown, with Rose Mary Ayala becoming the very first Fiesta Queen.
Since that historic beginning, a queen has been crowned every year for nearly six decades, each representing culture, community, and leadership. Today, the pageant continues to provide scholarship opportunities and celebrates the achievements of young women across Colorado. This year, we are honored to crown our 58th Fiesta Queen, carrying forward a tradition that began with Fiesta Day itself.
Noche de Fiesta
Noche de Fiesta
Noche de Fiesta is an evening of music, dance, and celebration that brings our community together. With live entertainment, food, and festive energy, the event showcases the joy and pride of Pueblo’s Latino culture.
Beyond the celebration, Noche de Fiesta is also the Fiesta Committee’s largest annual fundraiser. A portion of the proceeds go directly support the Fiesta Queen Scholarship Program, ensuring that our tradition of uplifting young leaders through education continues for generations to come.
Fiesta Day Parade
Fiesta Day Parade
The Fiesta Day Parade was first held in 1967, taking Pueblo’s Northern Avenue by storm with floats, charros, bands, and community groups. What began as a single procession tied to the Colorado State Fair has since grown into one of Colorado’s most cherished traditions, drawing thousands of spectators each Labor Day weekend.
For nearly six decades, the parade has celebrated Latino culture, community pride, and family traditions. From horseback riders to school groups, from mariachi music to colorful floats, the Fiesta Day Parade embodies the spirit of Pueblo and the resilience of its people. Today, it remains the largest cultural parade in Colorado, a vibrant reminder of the community’s roots and its future.
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