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oLjuJNB0293mNTHSintip784 - Read and download Mark Tungate book Branded Beauty: How Marketing Changed the Way We Look in PDF, EPub online. Free Branded Beauty: How Marketing Changed the Way We Look book by Mark Tungate.

Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate

Author : Mark Tungate

Pages : 288

Publisher : Kogan Page

Brand :

ISBN : 0749461810

Publication Date : 2011-10-20

Synopsis: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In "Branded Beauty," Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. Full of fascinating detail on great names such as Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" looks at the history of the beauty industry and considers its future..

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