Abstract

Excessive alcohol consumption is a major contributor to the global burden of non-communicable diseases. However, most drinkers remain unaware of the health harms of alcohol consumption. Alcohol labels provide one medium for communicating these, yet current alcohol labelling is inadequate. This talk provides an overview of recent evidence on improved alcohol labels – that include health warnings and calorie information - to explore whether they can change drinking behaviour in real-world settings.

About Natasha:

Dr Natasha Clarke is a lecturer at Bath Spa University. Her PhD was completed at the University of Liverpool and focussed on alcohol-harm reduction interventions in a student population. After completing this in 2017, she worked as a Research Associate for 4 years at the University of Cambridge in the ‘Behaviour Change by Design’ team. Her work focuses on designing experiments to measure the effectiveness and explore underlying mechanisms of alcohol and food interventions that alter cues in our immediate physical environments. Such interventions include labelling, changing the size of containers, such as wine glasses and bottles, or altering the availability of products. Tash is particularly interested in exploring how these interventions might work in real-world settings.