Rhetorical Appeals of Argument

Effective communication relies on understanding the relationship between the audience, the message, and the communicator. Writing that is focused on the writer is mostly expressive, writing centered on the message is informative or analytical, and writing focused on the audience is generally persuasive.

Characteristics of Persuasive/Argument Writing (Papers 3 and 4)

• Writing with the purpose to influence or change the reader's beliefs .

• A claim is made.

• Support for the claim is offered using the Three Appeals of Argument 

• Effective argument is void of Logical Fallacies.

Rhetoric = The Art of Persuasion 

The history of rhetoric and the concepts of

ethos, pathos, and logos began in Greece.

Literally translated from Greek, the word “philosopher” means one who loves wisdom.