Exhibit 8

Salt Fat Acid Heat

Background: For this project, I made posters for one of my favorite cooking shows, Salt Fat Acid Heat. I wanted to work with a series of images, so I created an image for each word in the title.

Design:

  • Repetition: I used a number of repeating elements throughout. Each piece repeats the same font, the same style of text, and the same size and placement of the rectangle.

  • Contrast: I pulled the colors for the rectangles from the images themselves. The yellow of the salt box came from the spoon and contrasts with the blue background. The blue of the acid box contrasts with the red of the blood oranges.

  • Alignment: Each image carries the same alignment. The text boxes are placed at the right hand side and the text is right aligned. I used grids to ensure consistent placement throughout the pieces.

Photoshop Skills Used:

  • I used the transform tool to adjust the size of each image

  • I used the patch tool to add extra grains of salt to the Salt image

  • I used the color match tool to extend the blue in the salt image and fill the page

  • I used the selection tool to select the text and then create a new layer from the image to make it look like the text is transparent and we're viewing the image below.

  • I used the shapes tool to create each of the boxes.

  • I used the stroke effect to add clarity to the text.

Revisions:

  • I decreased the size of the boxes behind each word, moved the words up higher to center them in the smaller boxes and made some slight adjustments to the color of each box.

Credits:

Font: Arial Black Regular

Images: