1. Setting Your Campaign Name:

   • The campaign name input will be your campaign identifier on the sponsored ads dashboard. It is recommended to have it as detailed as possible. 

EXAMPLE: 5.5 Sale Women’s Apparel (SG) 

2. Campaign Goal:

   • Select your campaign objective of either driving sales (Optimise Sales) or awareness (Maximise Product Visibility) via campaign goals 

PRO TIP: Brands normally select ‘Optimise sales’ as the default campaign goal to drive more sales

3. Selecting Campaign Type:

   • Select between Sponsored Banner and Sponsored Product campaigns

   • Sponsored Banner campaigns allows further selection of different types of banner placements on:

     1. Desktop Search

     2. Web Mobile Catalog

     3. Mobile App Catalog

     4. Application Tile 

     5. Desktop Homepage

1. Setting Up A Sponsored Product Campaign:

   • Select ‘Product’ from the Campaign Type dropdown

2. Selecting The SKU Categories:

   • Under ‘Sponsored content’, select the SKU categories you wish to run for the campaign 

   • A drop down menu will appear, allowing you to either select all categories or specific categories 

3. Selecting Your Store:

   • Next, select the store you are selling from

   • If all settings are correct, the number of SKUs matching both criteria will appear automatically under the store dropdown

PRO TIP: If you do not see your store in the drop down menu, you will need to add your store first under company setting

4. Starting Your Campaign:

   • The very last step of set up, double check on all set up details before selecting ‘Start Campaign’ 

PRO TIP:  Select ‘Advanced Setup’ if you need more in-depth campaign setup options

1. Setting Up A Sponsored Banner Campaign:

   • Select ‘Banner’ from the Campaign Type dropdown

2. Select Your Banner Placement:

   • Under ‘Banner Type’, select the banner you placement you wish to run

3. Landing Page URL: 

   • Under ‘URL Path’, input the landing page URL for your banner campaign 

4. Target Keywords: 

   • Required for Banner campaigns, include the target keywords 

5. Select The Categories To Run In: 

   • Under ‘Select Categories’, select all or relevant categories to run your sponsored banners in

6. Uploading The Banner: 

   • Upload the prepared banner creative. Please ensure that it adheres to the guidelines

7. Starting Your Campaign:

   • The very last step of set up, double check on all set up details before selecting ‘Start Campaign’ 

PRO TIP:  Select ‘Advanced Setup’ if you need more in-depth campaign setup options