1. Setting Your Campaign Name

   • The campaign name input will be your campaign identifier on the sponsored ads dashboard. It is recommended to have it as detailed as possible. 

EXAMPLE: 5.5 Sale Women’s Apparel (SG) 

2. Select Your Catalog:

   • Select the market you are running your campaign in

3. Campaign Goal

   • Select your campaign objective of either driving sales (Optimise Sales) or awareness (Maximise Product Visibility) via campaign goals 

PRO TIP: Brands normally select ‘Optimise sales’ as the default campaign goal to drive more sales

4. Selecting Campaign Type

   • Select between Sponsored Banner and Sponsored Product Ads

   • Sponsored Banner campaigns allows further selection of different types of banner placements on:

     1. Desktop Search

     2. Web Mobile Catalog

     3. Mobile App Catalog

     4. Application Tile 

     5. Desktop Homepage

1. Choose a Budget:

   • Always-on (Default option): your campaign will be always on. Your campaign is only paused if the topped-up credit is exhausted or we can't charge your payment method on file if there is

   • Total budget: your campaign will be running until this total budget is exhausted

   • Daily budget: your campaign will be running until this daily budget is exhausted

   • Set both daily budget and total budget: Your campaign will be running until either daily budget or total budget is exhausted, whichever happens first

2. Choice of Schedule: 

   • Input a start date only to run the campaign indefinitely 

   • Start date - end date to run your campaign during the set period

3. Set your Bid Strategy:

   • Automated Bid (Recommended):

     • Automated bidding uses machine learning to optimize your bids to maximize conversions. The CPC or CPM ensure the product or banner gets shown to the relevant audiences.

   • Maximum CPI (Banners)/ CPC (Products):

     • Manual bidding allows you to control the maximum amount of money you are willing to pay per click/ impressions. 

     • E.g., if your maximum bid was $1.00 and your competitor's maximum bid price was $0.90, you would only pay $0.91 (not $1.00) 

4. Set Your Target ROAS (Optional):

   • To optimize your ad performance, you can set a target return on ad spend (ROAS) for the system to aim for. 

   • The system will prioritize driving quality traffic that is more likely to result in sales, while reducing less valuable traffic. This may lead to increased profitability, though overall revenue may be impacted. 

   • Please note that actual results may vary depending on the saleability of your SKUs, subcategories, and brands.

1. Target Keywords(Optional):

   • Target keywords are optional for Sponsored Product campaigns, but mandatory for Sponsored Banner campaigns. 

   • Allows your ad to show when a specific search term is entered by a customer in the search bar in our websites or apps. Include as many relevant keywords for optimum ROAS

NOTE: Competitor keywords are not allowed

2. Negative Keywords (Optional):

   • If there are specific keywords you don’t want to be associated for your campaigns, you can include them here

3. Additional Traffic (Optional):

   • This increases traffic for your campaign but compromises on the quality. Good for awareness campaigns. Learn more here.

1. Select Product Categories: 

   • Select as little or as many categories you wish to run your Sponsored Product campaign on

   • Example: Select the “dresses” category to add in all dresses sold by your brand

2. Utilize the Price Filters:

   • If there is a specific price range of your SKUs within the categories selected that you wish to run, you can use this function to filter out based on minimum or maximum price, or both if there is a range

3. Selecting Your Store:

   • Selecting your store ensures that the SKUs that you have selected are sold by your company

4. Add SKUs Manually:

   • If you are unable to filter out the SKUs you wish to advertise from the options above, you can also add the SKUs manually, using their SKU Configuration codes.

   • SKUs uploaded successfully will appear with its stock levels. 

   • Ensure the file is in CSV format to upload

1. Banner Ad Formats: 

   • The banners selected from the campaign set up will appear here. You will need to upload all banner assets before you can proceed to the next step

2. Uploading of Banner Assets:

   • Upload the prepared banner creative ads and do ensure that it adheres to the guidelines as stated here

3. Selecting Category Pages:

   • Select the category page(s) you want your banner to appear on. The more categories you select, the higher the probability that your banner gets served

4. Add your Landing Page URL:

   • Include your campaign landing page URL here. Path will only be within ZALORA’s domain