Brand Home header

Header image

For a great header image for your Brand Home, choose an image that aligns with your brand identity and is relevant to the current season.

Brand logo

Include your brand logo to maintain consistency and reinforce brand identity.

Copy

Your header copy should serve as a clear and concise introduction to your brand, setting the tone for the rest of your Brand Home and helping visitors understand what your brand is all about.

Category links

To optimize your category links, consider narrowing them down to 7 or less and organizing them in a way that reflects your best-selling categories and seasonal demand. It's also a good idea to include "New Arrivals" as one of your category links, as it's typically the most clicked link.

Consistency

To ensure consistency and create a seamless flow throughout your Brand Home, it's important to maintain a consistent color theme and branding across all elements of the page. This includes images, text, logos, and videos. By doing so, you'll be able to establish a strong brand identity and deliver a cohesive user experience that helps visitors connect with your brand.

Brand Stories

Start strong

Lead with a clear hook within the first few seconds to capture people’s attention.

Choose the right length 

6-20 seconds is the sweet spot.

Brand logo

Include your brand logo to maintain consistency and reinforce brand identity.

Pick a strong poster image (thumbnail)

This way, you can ensure that people will understand what your video is about with just one glance.

Optimize your copy 

Think about the reader and make sure that your videos clearly communicate your ideas.

Attach products where it makes sense