Step 1 Defining Advertising
Before starting, how much do we know?
Let's brainstorm how much we know about advertising. Do not look up any information. Just write down what you know about it. Design a mind map on advertising. You will have time later to improve and expand on it. Use a digital mind map maker and upload the map it in your Drive.
Before starting, let's consider the advantages
Imagine you are working on an advertising campaign for a new product. You’ve been assigned the task of preparing a report on the benefits of three types of advertising: on television, in print media, and online. Your ideas will help the team choose an advertising strategy.
Discuss the advantages of each mode of advertising: For example: Advertising on television uses sound to catch the viewer's attention. This is also the case in Internet-based advertising. Print advertising has the advantatge that people can take their time to read it. Internet-based advertising has the advantage that consumers can often purchase the product immediately.
List the advantages of the different types of advertising. Use the Venn Diagram to facilitate this discussion and upload it in your Drive.