Assessment
REFLECTION QUESTIONS
1. What do you feel is the most important information you learned from this study of advertising? Why is this important? How might it change your attitudes or behaviors in the future?
2. What surprised you most in this lesson? Why did this surprise you?
3. What questions do you still have about the way advertisers persuade consumers to purchase or learn more about their products?
4. Of what aspect in your own advertisement are you the most proud? What aspect do you feel could still use some additional work?
COMMERCIAL RUBRIC
5.- Commercial Rubric.pdfFEEDBACK ON THE COMMERCIAL RE-MAKE
What is your product?
What is your target population?
How / Why did you choose this slogan or logo?
How does the ad appeal to people's emotions or something more intellectual or both?
What kind of language did you use in your ad (ad (formal / informal, direct speech, imperatives, conditionals, superlatives, adjectives…? Why?
Did you use music? What music did you choose? Why?
Do you think your ad has the qualities to be successful? - is it memorable, persuasive, funny…?
FINAL REFLECTION
What difficulties did you encounter when designing the ad?
What skills do you think you have learned from this challenging activity?
What should you remember to do next time you do a presentation activity?