All in all, we feel quite happy with the result of our project. The students had a good time, and they certainly learnt and reflected about publicity and our perception of reality. They worked seriously, (and the results of their work were quite good, in some cases impressive). The students liked specially the possibility of watching and assessing their mates' work. The teachers also enjoyed the team teaching experience, the process and the final products. We intend to repeat this project in the future, with students of the same level. The only alteration we will make is to allow for some more time for the ad creation, and, of course, we also need to improve the amount and quality of English use among the students.