Big Give Days
Overview
During the course of Give!Guide there will be several Big Give Days. They're powerful game changing dates and the more you promote them, the more action you'll see. Click to read more...
There's a lot of buzz and marketing focused on BGDs because they generate massive spikes in donations. A total of $4,539,837 was raised on BGDs in 2022, that's 55%! More nerdy data available if you scroll down to "Historical Stats".
HOW BGDs WORK: Donors on a BGD are automatically entered into a raffle to win a great incentive prize provided by G!G — one entry per donation. The winner is randomly drawn the next morning.
Donors can game the system by breaking a $100 donation into ten $10 donations if they want.
Winner are celebrated in social media, on Slack, and with the nonprofit they donated to.
G!G HQ staff are ineligible to win :-(
Nonprofits are not required to promote every BGD, but you should promote as many as you can because they generate a ton of money. Again, 55% of all donations were on a BGD in 2022. Not every BGD is going to be a good fit for your organization. If your organization is focused on sobriety, then skip the wine giveaway and double down on the coffee day. Or maybe there's a date conflict with your annual gala. Whatever. Use your best judgement. You do you, boo.
ABOUT THIS YEAR'S BGDs
BGD schedule:
November 1, 8, 15, 22, 28
December 6, 13, 20, 27, 28, 29, 30
Clicking on the images below will take you to that BGDs folder with all its details and marketing assets.
Things to know:
The first BGD is opening day (11/1).
They're mostly on Wednesdays.
Giving Tuesday (11/28) doubles down with a BGD.
Finishing with a BGD blitz: The strategy worked in 2022 and was critical to reaching our fundraising goal. Plus, the donors loved it!
Historical Stats
2022
This year featured an unprecedented number of Big Give Days to sweeten the pot for donors and make a big impact on giving. A total of $4,539,837 was raised on BGDs, an average of $378,320 each day.
Nov. 3 - E-Bike Giveaway from Splendid Cycles $218,384
Nov. 9 - Game Time with the Blazers $119,543
Nov. 17 - Atlas Tattoo’s Big Ink Giveaway $77,798
(Note: While this isn't as much $ as the others, it had the most young donors by a long shot. If you want to attract young donors, this is where it's at.)Nov. 23 - Big Book Day with Powell’s $369,608
Nov. 29 (Giving Tuesday) - A Seaside Getaway at Salishan Coastal Lodge $613,599
Dec. 7 - Shopping Spree from New Seasons Market $296,242
Dec. 15 - Cotopaxi’s Big Travel Pack Giveaway $248,4048
Dec. 21 - Trek’s E-Bike Extravaganza $375,434
Dec. 27 - Big Bird Day with Backyard Bird Shop $223,520
Dec. 28 - Big Beer Day with John’s Marketplace $374,539
Dec. 29 - Portland Nursery’s Big Plant Palooza $556,120
Dec 30 - Oregon Cultural Trust’s Mt. Hood-Timberline Lodge Experience $1,038,643
2021
This year’s getaways, shopping sprees, and cool products made for some very exciting Big Give Days. We awarded 36 prizes. We raised a total of $3.59 million on just nine BGDs. That’s a big increase from 2020!
Nov. 4: Salishan Coastal Lodge Getaway $252,784
Nov. 10: Nossa Familia Coffee for Days $132,628
Nov. 18: Big Ink Day with Atlas Tattoo $122,249
Nov. 24: Big Trek Bike Bonanza $295,853
Nov. 30: #GivingTuesday (Kuto & Trail Blazers) $744,664
Dec. 8: Powell’s Shopping Spree $449,712
Dec. 16: Splendid Cycles Electric Bike Giveaway $405,296
Dec. 22: John’s Marketplace Extravaganza $247,714
Dec. 30: Celebrate Oregon! $943,228
2020
Some BGDs were so popular, they nearly broke the website! In total, we raised a total of $2,937,542 on BGDs. That's 44% of all giving! It's also a massive increase from 2019 (up by $1,148,131).
Nov. 5 - Treat Yo Self to Patagonia Portland, $168,856
Nov. 12 - A to Z Wineworks Extravaganza, $190,950
Nov. 19 - Columbia River Gorge Getaway, $175,110
Nov. 24 - Powell’s Books Shelf Buster, $265,399
Nov. 27 - BlaqPak Black Friday, $66,760
Dec. 1 - PDX Gives Back, $724,036
Dec. 8 - Music Millennium Plays It Loud, $143,772
Dec. 15 - Go by Trek, $230,273
Dec. 17 - Portland Trail Blazers Fan Package, $139,331
Dec. 23 - Nossa Familia Coffee Day, $233,417
Dec. 29 - McMinnville, Oregon, Wine Country Vacation, $599,638