Marketing Education 

The Marketing Education Program is designed to prepare students for careers in marketing, merchandising, and management. The program consists of three elements: classroom instruction, on-the-job training, and participation in the vocational youth organization, DECA (an organization for marketing students). The classroom instruction emphasizes basic social skills necessary in dealing with customers and co-workers, as well as skills in marketing, sales promotion, selling, mathematics, and merchandising. Participation in the marketing internship (on-the-job training) is optional for juniors and seniors. This training gives the student the opportunity to use the marketing skills they have developed in the classroom to help them determine if they are suited for a career in marketing, as well as giving them experience for future promotions and further education in marketing. Students are encouraged to join DECA in order to participate in the student-organized projects, meetings, and competitive events which allow them to have interaction with business people and students from other schools. 

Introduction to Business and Marketing (Course #H6442) Practical Art Credit

GRADES 9, 10, 11, 12

One Semester – ½ credit

This course will help students develop essential skills to be successful in business and marketing careers. Emphasis will be placed on professional communication as well as collaboration and problem solving. Students will learn about ethics as they relate to business and marketing. Students will consider ways to take part in professional development to prepare them for the workplace. Through project based learning students will be introduced to a variety of business and marketing concepts. Learning in this course will serve as the foundation for future business and marketing courses. 

MARKETING 1 (Course #H6400) Practical Art Credit

GRADES 10, 11, 12 

Two Semesters - 1 credit

A course with the emphasis on marketing principles and the introduction to marketing careers. Topics covered include marketing, economics, careers, communications, selling, promotion, market planning, pricing, and marketing operations. 

 MARKETING 2 (Course #H6405) Practical Art Credit

GRADE 11, 12 

Two Semesters - 1 credit 

Prerequisite: Marketing I 

Recommendation: “C” average in Marketing I

 *Weighted Course

This course emphasizes marketing practices and principles. Course work covered includes advanced study in consumer marketing, the global market, market research, sports and entertainment marketing, public relations, new product development and marketing careers. The primary objective of this course is to provide the students with the opportunity to utilize technology and explore the avenues of marketing. Leadership skills will be developed through participation in leadership committees; therefore, membership in DECA (an Association of Marketing Students) is a requirement of this course. Projects may require additional time outside of class. 

 MARKETING 3 (Course #H6406) Practical Art Credit

GRADE 12 

Two Semesters - 1 Credit 

Prerequisite: Marketing II and application. 

*Weighted Course

Advanced study in Marketing is designed to enhance the leadership, managerial and organizational abilities of the students enrolled in the course. Students in Marketing III  will plan, organize, and implement school and community projects and/or events to better prepare them in managerial roles as citizens. Additionally, students further develop their leadership skills by taking on increased responsibilities and executive leadership roles as DECA members.  

MANAGEMENT (Course #H6410) Practical Art Credit 

GRADES 11, 12 

One Semester – ½ credit 

Today’s students are actively involved with business organizations at all levels. Whether they are employees, managers, entrepreneurs, concerned citizens, consumers, or social group members, students’ involvement with business organizations are numerous and varied. These personal experiences provide a foundation for a meaningful and systematic study of business, organizations, and management. This course provides a critical understanding of how business organizations work and are managed, their goals, strategies, structures, technologies, environments, and the motivations and interests of the people involved. Activities and assessments promote critical thinking and decision making while addressing the importance of technology and the global nature of business. Projects may require additional time outside of class. 

ENTREPRENEURSHIP (Course #H6420) Practical Art Credit

GRADES 11, 12 

One Semester - ½ credit

Entrepreneurship promotes understanding and skills of various marketing functions by coordinating channel management with other marketing activities, creating a marketing plan, generating product ideas, coordinating activities in the promotional mix, and demonstrating specialized sales processes and techniques. Students apply critical thinking skills by developing the various facets of a business plan and ultimately presenting that plan to potential investors (through role-play at DECA competition). 

MARKETING INTERNSHIP (Course #H6440) Practical Art Credit

GRADES 11, 12 

Semester Course- ½ to 1 credit per semester (depending upon number of hours worked)

 Prerequisite: Students must apply for the internship and must be concurrently enrolled in another Marketing course.  Students must have a GPA of 2.0 or receive approval of the Marketing teacher. 

This is an exciting semester internship course for marketing students under the supervision of the Marketing Education coordinator and the student’s employer. Students will relate classroom training with on the job experiences. Credit is achieved by students successfully working a minimum of 10 hours per week (on average), as well as completing work related assignments. Students will also have the opportunity to participate in the 1 credit experience, which requires working 20 hours per week (on average). 

DECA MANAGEMENT (Course #H6430) Practical Art Credit

GRADE 12 

Two Semesters - 1 credit 

Prerequisite: Must have completed any Business, Marketing or Accounting course.

*This course requires an application, recommendations, and/or an interview.

This course is designed for students to take the skills learned in the Introduction to Marketing course and apply them in a real work experience by operating the DECA School Store. Student selection will be based on an application and interview process, teacher recommendation, and successful completion of the Marketing I course. Students will develop and enhance their personal skills necessary for success on the job. This personal experience will provide an understanding of how businesses operate on a day-to-day basis. Student activities will promote problem solving and decision making in the areas of cash handling, record keeping, promotion, marketing concept, inventory control, and customer relations. Student evaluation will be determined by on the job responsibilities and participation.