This is Malbec

We found a way to tell our story.

Expressing something as sensory and personal as what happens to us when we taste Argentine Malbec was difficult, but we succeeded. Through audiovisual content designed specially for digital platforms, we were able to convey the entire experience: from the intense color of the wine to the aromas of red fruits that appear when we swirl the glass, without forgetting the sun, the vineyards and our incredible skies framed by the Andes.

How we created success

We filmed in Mendoza

The script was developed together with the Globant team, who traveled to Mendoza to shoot the images with a 20 strong production team.

Our director - the magic maker

We chose Sebastián Schor to direct the piece. Sebastián is a filmmaker with a long history, who has worked with brands such as Spotify, Waze and Cinzano for Argentina, Brazil and Mexico.

We optimised everything

We created different content, developed for each of the digital platforms, and made sure to take advantage of the characteristics of each one and maximise our arrival.

We made history!

We were encouraged to transform the most important face-to-face event of the year online and we did it! Now we know how to empower both worlds. Get ready, next year we will surprise you again!