About WofA

We are the entity that since 1993 has been promoting the brand and the country image of Argentine wines throughout the world, showcasing all the wine producing regions of Argentina. In addition, we have helped to guide Argentina's export strategy by studying and analyzing changes in consumer markets that are the focus of our strategy: United States & Canada, Europe, Asia and Latin America.

Our mission is to collaborate in the consolidation of Argentina among the main wine exporting countries and to contribute to the global success of the national wine industry through the construction of the “VINO ARGENTINO” brand, by further raising the already positive perception in the trade, of opinion leaders and consumers.