Marketing in China

This graphic displays one of the three new flavors students planned to disseminate into Chinese consumer markets

In the plan students listed their target market, how to reach their ideal consumers, why they felt these consumers were the best fit, and the utilization of social media to expand Poptarts' fame in China

This video highlights three of the student teams key strategies in promoting the product

• A fast, convienent, and on the go snack or meal!