Marketing in China

  • For this project two of my classmates and I planned a diversification campaign for Poptarts targeted towards Chinese markets! We created a poster, a powerpoint, and a video advertisment.

  • 为了这个项目，我和我的两位同学计划了一场针对中国市场的炸馅饼多元化运动！我们制作了海报、powerpoint和视频广告.

甜甜棒海报.docx

Poptart Poster (甜甜棒海报)

  • This graphic displays one of the three new flavors students planned to disseminate into Chinese consumer markets

Unit 3 Project: Advertisement

Market Consumption Plan (市场消费方案)

  • In the plan students listed their target market, how to reach their ideal consumers, why they felt these consumers were the best fit, and the utilization of social media to expand Poptarts' fame in China

FINAL CHI 255 Commercial.mp4

Poptart Video Advertistment (甜甜棒点视频广告)

  • This video highlights three of the student teams key strategies in promoting the product

    • A fast, convienent, and on the go snack or meal!