Project Playlist

Project Playlist

You will use what you know about how important music can be to enhance a customers’ experience to create a playlist for a given type of business. Use the guidelines below to create a playlist suitable to your business. Please have completed by May 22.


Guidelines:

  • Type a list of 8-10 songs, include title and artist. Put songs in the order you think they should be played.


Create a document describing:

    • Describe the “personality” of your business.
    • What are the demographics/lifestyles of potential customers?
    • Include why you choose your songs
    • How did you decide on the order of the songs?
    • Do any songs stand out from the others? Why did you choose it? Why did you place it in that order?


Grading:

Playlist, appropriate to business: 25 points

Written description 75 points


To earn your 100 points, proof read your work! Make certain of the following:

  • Is there enough detailed information for the reader to understand the “personality” of the business?
  • The target market is detailed and made clear for the reader.
  • Writer described why the songs were chosen
  • The reader has enough detail to understand how the business will enhance the customer's experience using music as a marketing tool.
  • Written description is error free.
  • Is sent by May 22


Project Playlist Options

Create a playlist for the business of your choice:

  • A gym deciding what music to play
  • A DJ creating a playlist for a Sweet 16
  • A entrepreneur creating a playlist for their upscale, elegant restaurant
  • A chain restaurant deciding on its playlist for their patrons
  • A clothing store marketed to teens