731 Advertising and Marketing ACP/H

Gr 9 - 12 | 3 Credits | Semester-Long | 5x per Cycle

*Offered at ACP or Honors Level - Students will select level at the beginning of course 

This course is designed to give students a broad understanding of such topics as: How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing tools are most useful and in which context? Because there is no universal marketing solution applicable to all ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general.  This course is recommended for any student taking yearbook, business courses, and those with a general interest about marketing and advertising.

Essential Skills

1. Demonstrate foundational knowledge in the fields of Advertising and Marketing through written, graphic, and oral presentation.

2. Strategically apply foundational knowledge to Advertising and Marketing projects and tasks

3. Recognize the properties of effective Advertising and Marketing efforts and how they influence local, national, and global economies.