Chapter 1 What Is Sports and Entertainment Marketing?

Pages 2–31

Lesson 1.1 Marketing Basics

Pages 4–12

Learning Objectives

· LO 1.1-1 Describe the basic concepts of marketing.

· LO 1.1-2 Explain the marketing mix.

· LO 1.1-3 Define the seven core standards of marketing and financing.

Lesson 1.2 Sports Marketing

Pages 13–18

Learning Objectives

· LO 1.2-1 Define sports marketing.

· LO 1.2-2 Explain the value of sports marketing to the economy.

Lesson 1.3 Entertainment Marketing

Pages 19–25

Learning Objectives

· LO 1.3-1 Define entertainment.

· LO 1.3-2 Describe the evolution of entertainment marketing.

Chapter 1 Test

Chapter 2 Putting the Customer First

Pages 32–63

Lesson 2.1 The Marketing Concept

Pages 34–38

Learning Objectives

· LO 2.1-1 Explain the central focus of the marketing concept.

· LO 2.1-2 Explain the reasons for increased sports and entertainment options.

Lesson 2.2 Discover What People Want

Pages 39–45

Teaching Resources

· Lesson Plans, Ch. 2

· PowerPoint Slides, Ch. 2

The Essential Question

· SE and AIE (p. 39)

Learning Objectives

· LO 2.2-1 Explain the importance of understanding buyer behavior when making marketing decisions.

· LO 2.2-2 List and describe the means of collecting marketing information for use in decision making.

Teach

· Understand Buyer Behavior (pp. 39–42)

· Gather Information (pp. 42–45)

Activities

· Opening Act (p. 39)

Special Features

· Time Out (p. 42)

· Judgment Call (p. 43)

Apply/Review/Assess

· Intermission (pp. 42, 45)

· Encore (p. 45)

ANNOTATED INSTRUCTOR’S EDITION

Think Critically through Visuals

· AIE (pp. 40, 44)

Teaching Strategies

· Visual Learners (AIE, p. 41)

· At-Risk Students (AIE, p. 45)

Apply/Review/Assess

· Intermission (pp. 42, 45)

· Reteach (AIE, p. 45)

· Enrich (AIE, p. 45)

· Close (AIE, p. 45)

Sports and Entertainment Marketing 4e Teacher: _____________________­­__

Week of: _______________________

M T W Th F

Lesson 2.3 Target Markets

Pages 46–51

Teaching Resources

· Lesson Plans, Ch. 2

· PowerPoint Slides, Ch. 2

The Essential Question

· SE and AIE (p. 46)

Learning Objectives

· LO 2.3-1 Define target market and market segment.

· LO 2.3-2 Describe how businesses use market segmentation.

Teach

· Determine the Target Market (pp. 46–48)

· Market Segmentation (pp. 48–51)

Activities

· Opening Act (p. 46)

Special Features

· Time Out (p. 47)

· Communication Connection (p. 50)

Apply/Review/Assess

· Intermission (pp. 48, 51)

· Encore (p. 51)

ANNOTATED INSTRUCTOR’S EDITION

Think Critically through Visuals

· AIE (pp. 47, 48, 49)

Apply/Review/Assess

· Intermission (pp. 48, 51)

· Reteach (AIE, p. 51)

· Enrich (AIE, p. 51)

· Close (AIE, p. 51)

Sports and Entertainment Marketing 4e Teacher: _____________________­­__

Week of: _______________________

M T W Th F

Lesson 2.4 Customer Service

Pages 52–57

Teaching Resources

· Lesson Plans, Ch. 2

· PowerPoint Slides, Ch. 2

The Essential Question

· SE and AIE (p. 52)

Learning Objectives

· LO 2.4-1 Explain the importance of outstanding customer service.

· LO 2.4-2 Explain what it means to establish a service culture.

Teach

· Outstanding Service Equals Success (pp. 52–54)

· Creating a Service Culture (pp. 54–57)

Activities

· Opening Act (p. 52)

Special Features

· Time Out (p. 53)

· Take a Bow (p. 56)

Apply/Review/Assess

· Intermission (pp. 54, 57)

· Encore (p. 57)

ANNOTATED INSTRUCTOR’S EDITION

Think Critically through Visuals

· AIE (pp. 53, 55)

Teaching Strategies

· Kinesthetic Learners (AIE, p. 54)

· Gifted Students (AIE, p. 57)

Apply/Review/Assess

· Intermission (pp. 54, 57)

· Reteach (AIE, p. 57)

· Enrich (AIE, p. 57)

· Close (AIE, p. 57)

Sports and Entertainment Marketing 4e Teacher: _______________________

Week of: _______________________

M T W Th F

Chapter 2 Assessment

Pages 58–61

Teaching Resources

· Lesson Plans, Ch. 2

· PowerPoint Slides, Ch. 2

ngl.cengage.com/sports4e

· Crossword Puzzle, Ch. 2

· Flash Cards, Ch. 2

Cognero

Chapter 2 Test

Review

· Review Marketing Terms (p. 58)

· Review Marketing Concepts (pp. 58–59)

· Think Critically (pp. 59–60)

Apply

· Make Academic Connections (p. 60)

Projects

· Extra Innings Project (p. 61)

· Virtual Business Sports & Entertainment (p. 61)

· Case Study: Athlete-Owned Restaurants (p. 62)

· Winning Edge DECA: Entrepreneurship Participating Event: Creating an Independent Business (p. 63)

ANNOTATED INSTRUCTOR’S EDITION

Apply/Review/Assess

· Reteach (AIE, p. 58)

· Enrich (AIE, p. 58)