6C English Language

During online learning, the class read an article about advertisements. After learning about some “tricks of the trade,” watching plenty of local, well-known and impactful examples to contextualize our learning, and discussing what makes a good commercial, students were tasked with planning and producing their own commercials in groups. They were instructed to consider the following areas when planning - product or message, target audience, slogan or catchphrase, background music, and special effects. As this learning task was assigned during online learning, students were given the freedom to choose the format that was most accessible to them.

Avery, Jolie and Sophie’s Switch advertisement was one of the most touching videos produced in the class for this task, and it is particularly impressive as the entire process took place during online learning, including teaching of the main reading text in the module, planning for the task and recording, editing and showcasing their work.

The girls’ work reflects a good understanding of the power of advertisements to influence people through emotional storytelling. They chose a product, Animal Crossing, that most students are familiar with; they identified the unique aspects of the product that make it so popular; they created a storyline that showcases how the product brings meaning and value to their, and others’ lives.