Our biggest reading promotion during the spring is Literacy Week, which will take place from April 23 to April 27, 2018. Leading up to Literacy Week, students in my Library Media Studies class conduct research, develop and administer surveys, and brainstorm to identify the problems our school faces in terms of literacy as well as possible solutions and campaign ideas. One element of this planning process is to participate in the 4As protocol, which involves students viewing the same videos and articles to identify the authors' assumptions, decide what points they agree with and which they want to argue with, and then note which facts or statistics they aspire to. They conduct their research individually and then write their responses on sticky notes, which we place in the Learning Commons windows. Throughout the week, students are encouraged to read and consider their classmates' ideas. Then, the following week, they write a composed response. The research done throughout this process fuels our brainstorming for campaign ideas for Literacy Week. The student involvement and inquiry-based nature of this process makes it more authentic, engaging, and meaningful than if the librarians designed Literacy Week alone.