The Academy of Business & Entrepreneurship
Marketing Communications Pathway

Marketing 1
Humanities
Course Code: 669
Credits: 0.5
Grade: All Grades
Weight: General
Schools: C, K, W
Marketing 1 offers students insight into the processes affecting the flow of goods and services from the producer to the consumer. Course content ranges considerably as general marketing principles such as purchasing, distribution, and sales are covered; however, a major emphasis is often placed on kinds of markets; market identification; product planning, packaging, and pricing; and business management.

Marketing 2
Humanities
Course Code: 682
Credits: 0.5
Grade: All Grades
Weight: General
Schools: C, K, W
Prerequisite: Marketing 1
Marketing 2, deals with the marketing function of the firm primarily from the management standpoint. Topics include marketing strategy, new products, channels of distribution, pricing, and promotion. The function of the marketing institution in economic and social context is considered. 

Marketing 3
Humanities
Course Code: 6682
Credits: 1.0
Grade: 10-12
Weight: General
Schools: C, K, W
Prerequisite: Marketing 2
Marketing 3 engages students in advanced marketing topics based on knowledge from previous marketing courses. 

Principles of Marketing POST
Humanities or STEM
Course Code: MKT200
Credits: 1.0 (1/2 year course)
Grade: 11-12
Weight: AP/Post Secondary
Schools: C, K, W, WCA, WAMS
This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion, and pricing. Students explore topics including consumer engagement, strategic planning, and best practices along with the importance of measurements, analysis, and utilizing acquired data.  With successful completion of this course, students will receive college credit from Post University. Please note:  This is a half year course; however, a student who is successful can earn a full high school credit. 

Social Media Marketing POST
Humanities or STEM
Course Code: MKT235
Credits: 1.0 (1/2 year course)
Grade: 11-12
Weight: AP/Post Secondary
Schools: C, K, W, WCA, WAMS
Prerequisite: Principles of Marketing Post
The course examines social media in general in order to focus on its integration with a marketing strategy. Students will learn to build social media marketing plans and do the necessary analysis to customize plans to organizations. The theoretical underpinnings of social media will be explored so that students will better understand social media’s explosive popularity. Various social media marketing tools will be touched upon as well as the evolving nature of social media communication. With successful completion of this course, students will receive college credit from Post University.  Please note:  This is a half year course; however, a student who is successful can earn a full high school credit.