Welcome to my honest DotCom Secrets Review of Russell Brunson’s popular marketing book, DotCom Secrets (2nd Edition).
Selling online is not only about building a website. It’s about guiding visitors step by step so they become real customers. For many beginners, this process feels confusing and overwhelming.
That is why learning from someone who has already built successful online businesses can save you a lot of time and mistakes.
In this review, I will share what I learned from DotCom Secrets, what the book teaches, who it is best for, and whether it is still worth reading in 2026 if you want to grow an online business.
DotCom Secrets is a marketing book by Russell Brunson that teaches how to build sales funnels that turn visitors into customers. The book is beginner-friendly, offers proven funnel strategies, and is available for free (you only pay shipping). It is best for entrepreneurs, bloggers, coaches, and anyone who wants more leads and sales online.
Creator: Russell Brunson
Product Name: DotCom Secrets
Print length: 393 Pages
Last Update: April 10, 2020
Originally published on: April 9, 2015
Price: FREE + SHIPPING
Official Website: https://dotcomsecrets.com/
Niche: Internet Marketing/Business/Book
Bonuses: Yes! Free Bonuses (Worth $359.95)
Russell Brunson is a well-known online entrepreneur and the co-founder of ClickFunnels.
He started small while in college and later built ClickFunnels into a software company used by thousands of businesses around the world. Through his books like Expert Secrets and Traffic Secrets, courses like One Funnel Away Challenge, and events, he has helped many entrepreneurs grow profitable online businesses.
Because of his long experience and proven results, Russell Brunson is considered a trusted expert in sales funnels and online marketing.
DotCom Secrets is a guide to building better sales funnels. This book is not mainly about getting more traffic. It is also not just about small conversion tricks.
Instead, it explains that most online businesses have a “funnel problem.” A funnel is the path people follow from their first visit to becoming a customer. When the funnel is weak, traffic and sales both suffer.
Inside the book, Russell shares simple funnel models and scripts that have worked for thousands of businesses. These funnels can help you:
Collect more leads
Sell products or services
Build trust with your audience
Increase your sales over time
The main goal is very clear: Help you turn more visitors into customers.
DotCom Secrets is divided into four main parts. Each part teaches one important step in building sales funnels that turn visitors into customers.
Here is a quick overview of what the book covers.
This section explains how funnels attract the right audience and guide them toward buying.
You will learn:
How to identify your ideal customers
How to create curiosity before selling
How to follow up with visitors who leave
The seven stages of a high-converting funnel
This part shows how to design different funnels for different offers.
You will learn:
How to collect more email leads
How to segment your audience
How to use simple funnels to make more sales
How to sell higher-priced offers using funnels
This section focuses on the words that make funnels convert.
You will learn:
How to write attention-grabbing headlines
A simple script to increase clicks and sign-ups
How to connect emotionally with your audience
How to upsell customers after the first purchase
The final part explains how to build and improve your funnel step by step.
You will learn:
How to map your funnel quickly
How to increase revenue from each customer
How to test and fix weak points in your funnel
DotCom Secrets teaches you how to:
Attract the right visitors
Turn visitors into email subscribers
Convert subscribers into paying customers
Grow your online business using simple funnel systems
"I've been around a long time, and it really opened my eyes. It's one of the few books I've ever read that really taught me new things." - Jim Edwards
"I emphasize something on almost every page! Even if I had written this book - that's what's really good!" - Jeff Volker
"I liked that it had passed two years ago. I paid him $ 25,000 to learn this thing, and you are - get it for FREE ..." - Lisa Benny
"DotCom's secrets have been huge for me to create the funnels I currently use to earn all my income each month ..." - John Lee Dumas
As you can see, DotCom Secrets has already helped countless people around the world, and the question is, are you now ordering your FREE BOOK next door?
If you have not already done so, the most direct way to earn what is taught in Russell Brunson's Dotcom Secrets is to implement the strategies described in the book.
The Dotcom Secrets section, which focuses on creating an attractive character and using soap operas and Seinfeld emails, can be introduced by any online business starting today.
And if you sell something online, introducing one of the book's funnels will definitely improve your results.
I mentioned earlier that DotCom Secrets is part of the ClickFunnels ecosystem, which has one of the best affiliate programs I have ever participated in.
You can also advertise DotCom Secrets as an affiliate. It is one of the most sought after affiliate programs because you get 40% commission on everything people buy from your link. This is huge because you use Russell's own funnel to your advantage.
DotCom Secrets is available in different formats:
Paperback on Amazon: Around $10–$12
Kindle edition: Around $9
However, Russell Brunson also offers the printed book for FREE on the official website.
You only pay a small shipping and handling fee (usually around $7.95).
Ordering from the official website is also a great learning experience because you can see a real sales funnel in action — exactly what the book teaches.
Whatever your business is, if you want to generate leads, create a list of highly qualified people, increase conversions and sell online, read the book. Dotcom Secrets operates in different types of businesses:
Coaching/Consulting
Blogging/Affiliate
E-Commerce
Agency/Freelancer
B2B
Info Products
Network Marketing
Local Small Business
Non-Profit
And more
All people who are lazy and do not want to work.
People who are looking for a quick-rich-quick scheme.
To learn everything but never start working
This is another book that teaches you other concepts that will help you learn different skills. Both of these are a book that must be read for business owners who want to succeed more in the market.
I highly recommend that you first read the book Dotcom Secrets to understand the system and what most online marketers do as well as the secrets. Then the book Experts Secrets can help you master the art of selling and persuade to build mass movement, increase followers, build loyal fans and sell more.
Do not forget to read the book "Traffic Secrets" to learn how to increase traffic, fill the funnel with your dream customers.
My Recommendation: Start with DotCom Secrets → then read Expert Secrets → finish with Traffic Secrets for the complete funnel system.
Yes. The book itself is free. You only pay a small shipping and handling fee.
Yes. This book is beginner-friendly and explains funnels step by step in simple language.
Yes. Funnel marketing is still one of the most powerful online business models. The strategies in this book are still very relevant today.
No. ClickFunnels does not offer any official free PDF. Most free downloads online are old and incomplete versions.
No. You can apply these funnel strategies using any website builder or funnel software.
After carefully reviewing this book, my honest answer is:
Yes, DotCom Secrets is 100% worth it.
If you sell anything online or plan to start an online business, this book can save you years of trial and error.
For a very small cost, you get:
Proven funnel strategies
Real scripts and models
Clear business thinking
A full system you can follow
This is not hype. This is one of the most trusted funnel books in online marketing.
If you are serious about growing your online business, I highly recommend grabbing your copy now.
You only pay for shipping, and you get access to one of the best funnel guides ever written.
👉 Click here to get DotCom Secrets (2nd Edition) for FREE before this offer ends
Start building better funnels, get more leads, and increase your online sales today.
Affiliate Disclosure:
This article contains affiliate links. If you purchase a product through these links, I may receive a small commission without any additional cost to you. This helps me keep this website running and continue providing free, helpful content.
All opinions shared in this review are my own and based on research and experience. I do not accept paid reviews, and I only promote products that I believe can provide real value to my readers.
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