AWeber vs GetResponse

AWeber vs GetResponse Features and Price Comparison - Which Tool Should You Choose?

Choosing the best email marketing provider for your needs can determine the success or failure of your campaigns.

So let's take a look at two email providers: AWeber vs GetResponse

Which of these two has the best deal for you? It's easy for us to say "GetResponse!" But that would not be fair, because we would be naturally biased.

So we'll help you draw your own conclusion by breaking down 15 key features you need to look for before choosing an email marketing service.

From the essentials of an email provider such as email marketing and automation to surveys and social ads, we have put together a detailed comparison between the two tools so you can choose the right one for you. to your business.

TABLE OF CONTENT

1. Email marketing & marketing automation

2. Drag-and-drop email creator and templates

3. Landing pages

4. Visual workflow builder

5. Segmentation

6. Webinars

7. Ecommerce

8. Conversion funnel

9. Facebook ads

10. Google ads

11. Surveys

12. Signup forms

13. Auto-tagging

14. Push notifications

15. Pricing

AWeber vs GetResponse: full feature comparison

AWeber vs GetResponse: Conclusion

1. Email marketing & marketing automation

GetResponse:

The Bread and the Butter of GetResponse is email marketing software and marketing automation.

First of all, you can bulk import contacts and leads using a CSV file, enter email addresses manually or integrate them with remote services or even other email software providers. This action will create a database that you can use to send targeted emails.

From there, you can use GetResponse's 'quick actions' to create quick and easy email marketing campaigns or go to the main navigation where you can access all our communication and growth tools.

We get into our easy-to-use templates and drag-and-drop email builder a little further down.

Nevertheless, this step makes it very easy for the busiest businesses to create professional email campaigns, forms, autoresponders, automation workflows, RSS to emails, landing pages and more. paid ads quickly.

Our e-mail marketing platform also makes it easy to set up e-mail campaigns and lead marketing initiatives on autopilot.

All you have to do is create some autoresponders (you may also know this as an email campaign) and tailor them to your needs. With ready-to-use templates and an intuitive calendar view, this process is extremely simple.

If you want to create an automated list building process, you can do so by creating funnels.

These combine multiple elements such as registration pages, webinars, lead magnets, paid ads, and emails into one view. In addition, they are all part of the GetResponse platform, so you do not need to purchase additional tools.

Finally, if you do not know when to send your email campaigns, GetResponse offers two features that automatically adjust the sending time based on the contact's time zone or using previous behavioral data.

These are just a few examples that show why we brand ourselves as the simplest and most comprehensive email marketing tool available.

AWeber: 

On the plus side, you can contact the AWeber support team to help you move your content to their platform.

From there, you can use AWeber to create posts that you will later post as submissions, subtests, campaigns, follow-up series or blog posts.

To automate the process of building your list, you must manually set up a landing page, then create a follow-up sequence and link the two.

This allows you to create simple lead generation campaigns and follow up with relatively little effort. But if you want to add other elements to your process (eg lead magnets, paid ads, webinars), you need to integrate AWeber with external platforms.

Verdict:

When it comes to easy setup of email campaigns, AWeber and GetResponse collide.

But if you want to get more out of your marketing communications, such as scheduling them using an advanced airtime optimization algorithm, GetResponse offers several ready-made features.

While you're reading, you can also try GetResponse FOREVER Free plan  and You can use all Premium Features for 30 Days No credit card needed.

2. Drag-and-drop email creator and templates

GetResponse:

With GetResponse, you can choose to create your email campaigns using ready-made templates or create them yourself using GetResponse Email Creator.

The preset templates are all responsive and work on all devices. They are also very versatile, and we add new ones regularly to keep up with the latest design trends.

Our email builder allows you to create templates in two ways: using a drag and drop email builder or coding them by hand using an HTML editor.

With the creator, you can:

• structure emails using sections

• add content blocks for images, video, text, and buttons

• save sections to use on future campaigns and product launches

• customize emails by adding your brand’s logos, fonts, and color palette

• add custom-code elements using HTML

• preview your email to see what it looks like on a mobile device or in major email clients

• spam-check your message before sending it to your audience

Since each template is responsive, you can also choose to hide parts so that they are not visible on mobile devices. This not only makes it easier to optimize campaigns to look good on all devices, but it also improves the subscriber's engagement.

GetResponse gives you the best of both worlds. You can create a professional-looking email in minutes by using the drag-and-drop email creator, or using HTML to customize more complex projects.

AWeber:

AWeber also lets you create your posts by hand or by using their set of predefined templates.

Even if you have a large number of models to choose from, some of them are a bit outdated and may not match the aesthetics of the brand. Fortunately, the latest designs look good and can be easily customized as you wish.

The email creator offers all the essentials, such as:

• Headlines & paragraphs

• Images, videos, and buttons

• Social sharing features

• Products and coupons

• Signatures

Like GetResponse, AWeber's image gallery includes thousands of free images that you can use in your marketing campaigns. The main difference is that there is no pre-built Giphy integration that allows you to add moving images to your post.

Also, there is no built-in image editing, so you have to make all your graphics adjustments outside the tool.

On the plus side, your email creator offers a photo carousel, which can be a useful solution to help you increase your email engagement rate.

Verdict:

Overall, both email creators offer a similar experience, but GetResponse has a few more features such as inbox preview, spam checking, Giphy integration and integrated image editing.

More advanced email marketers will definitely appreciate these features as they can help you ensure that your campaigns always look professional and reach your inbox.

3. Landing pages

GetResponse:

GetResponse Landing Page Creator lets you create landing pages from scratch or using one of over 100 ready-made templates. 

In either case, you will have access to our drag-and-drop editor and the ability to paste custom code where you can add your own HTML, CSS or Javascript code.

This allows you to add or add a variety of external content to your landing pages, including Twitter feeds or custom countdown timers.

With the landing page creator, you can:

• structure your landing pages using sections

• add content blocks for images, video, text, and buttons

• add static and pop-up forms

• add webinar registration forms

• add a sense of urgency with countdown timers

• collect payments thanks to PayPal integration

• add social sharing icons

• add custom-code elements using HTML, CSS, or Javascript

• preview your landing page to see what it looks like on a desktop or a mobile device

Like other templates, landing pages are mobile-responsive, and you can adjust things that are only visible to desktop devices.

You can also optimize your landing pages for SEO or link them to many other analytics tools, including Google Analytics, Facebook Pixel, Google Tag Manager or CrazyEgg.

There is also a built-in A/B test function that allows you to test your landing pages separately to see, for example, which push button or primary magnet gives you more potential customers.

What's also useful is that landing page templates have matching designs with other elements created in GetResponse, including emails, forms, and social ads.

Finally, the GetResponse landing pages are fully integrated with our webinar software. This means that you can use landing pages as webinar registration pages to speed up the growth of your email list.

AWeber:

AWeber has recently launched landing page templates, which you can customize using the tool's landing page builder.

Like AWeber's email templates, you can customize their landing pages by dragging and dropping text boxes, images, videos, and forms:

Their landing pages are also mobile responsive. 

AWeber Landing Page Builder offers all the essential elements you want to include on your page, such as:

• text

• images

• videos

• buttons

• forms

• smart content that pulls information from other sites

• dividers

• rows

• social media icons

While AWeber's landing pages can be easily tracked with Google Analytics and Facebook Pixel, they do not offer other solutions such as A / B testing or integration with Google Tag Manager.

Verdict:

Both landing page builder tools are powerful and offer the most important things you need to run an effective campaign.

However, the GetResponse landing page builder offers several ready-made features, especially when it comes to analytics, webinar software integration, and the ability to use your own custom domain.

Matching template design is also important if you want to maintain the same visual identity across all of your marketing channels.

You may also like:

1. ActiveCampaign vs GetResponse – which should you pick

2. Best Email Marketing Services – features comparison

3. GetResponse vs. ConvertKit – what you should know

4. GetResponse vs. Sendinblue – which one should you choose

5. GetResponse vs. MailerLite – full comparison

4. Visual workflow builder

GetResponse:

One of the coolest tools that GetResponse has in the toolbox is the visual workflow builder.

The drag-and-drop builder lets you draw an automation flowchart that triggers certain answers.

For example, you can set up a workflow to send different emails to contacts who open an email and those who do not. Or for those who visit your site, achieve a certain score, leave the cart and more.

This is what the workflow generator looks like:

An example of a simple workflow might be a new contact that registers on your email list.

In GetResponse's workflows you can create a "trigger" to send a welcome message to your new contact:

Along with the workflow, you can also add a 'trigger' in the workflow for events such as:

• new subscribers

• email opens

• clicks on links

• abandoned carts

• product purchases

• product upgrades

• URLs visited (i.e. pricing pages)

You can use them to create boarding sequences, shopping cart exit campaigns, reactivation campaigns and many more.

Creating workflows and email campaigns like this means that the emails that arrive at your contacts' inboxes are tailored to your needs.

AWeber:

Although AWeber does not have a visual workflow generator, it does offer a tool called "Promotions".

It allows you to structure follow-ups and autoresponder emails using tags.

You can also define annotation rules based on the behavior of the contacts, which will then be used to automate your email sequences.

It also lets you create email sequences that are easy to send, based on the timeline you specify.

So if you're launching a product or welcoming new customers, you can create a simple sequence for sending follow-up emails, but you will not be able to see everything visually:

Verdict:

For basic automation sequences, you can use both tools. They both want to do the job.

If you want to create more advanced scenarios by using different types of actions, filters, conditions or synchronizing them with your online store, you should use GetResponse.

Our marketing automation workflows are also synchronized with our webinar solution, which allows you to create automated scenarios based on contact attendance or activity.

5. Segmentation

GetResponse:

Any email marketing tool worth its salt can segment subscribers - GetResponse is no different.

You can use GetResponse to segment your subscribers into lists based on the links they click, the page they signed up for, and even the posts they opened.

Here's an example of how to find repeat customers for an online store by adding a search term that segments based on purchase numbers:

Read More

GetResponse also automatically assigns an engagement score (from 1 to 5) to all your subscribers by analyzing their open and click activity.

This allows you to segment your audience based on their level of engagement and can serve as an ideal starting point for VIP customer activation or valuation campaigns.

Also, you can see the details and activity of each contact in a stylish contact card that provides all the right information just like a CRM.

AWeber:

AWeber also has a tool that allows you to segment contacts based on the emails they opened, the date of the last activity and their geographical location, among other things.

The process of configuring your segments is simple because the general interface is intuitive.

Here are some of the out-of-the-box filters that give you quick access to those who have unsubscribed or who you could not reach with your messages.

This speeds up if one of your customers calls you and tells you that they have not seen your email in your inbox.

Verdict:

GetResponse and AWeber compete in segmentation, management of your contacts and display of your contact information.

8. Conversion funnel

GetResponse:

Conversion Funnel are our final step in making GetResponse a full-fledged marketing machine.

Using this feature, you can create a custom "funnel" using all the tools in GetResponse's toolkit, such as:

• Landing Pages

• Stores

• Facebook Ads

• Instagram Ads

• Social Ads creator

• Sales pages

• Payment processors

• Follow-up/abandoned cart emails

In addition, it also comes with a number of templates for all the individual elements of your funnel - the social ad, the landing page and the email sequences.

With a conversion funnel, you can follow the entire customer journey, from the moment a customer clicks on your ad until after they have purchased it.

To track and optimize all of these stages in the sales cycle before that, you need to have integrated a set of third-party tools. Or go from platform to platform as the customer journey progresses.

But with GetResponse you can do everything under one roof.

AWeber:

AWeber does not have a conversion funnel tool.

However, it integrates with other conversion funnels such as Deadline Funnel.

Deadline Funnel creates unique funnels for your list subscribers, so you can customize the way you communicate and nurture them throughout your customer journey.

Verdict:

If you want to automate your online campaigns or sell your products without having to pay for external tools, GetResponse is clearly the winner here.