Dr. Xia Zhu's research interests are in the following areas
Xia is currently Principal Investigator on a British Academy/Leverhulme Small Research Grant examining social media engagement during museum visits. Xia published in Journal of Services Marketing, and Journal of Service Theory and Practice, and reviews for a number of journals including, Journal of Marketing Theory and Practice, Journal of Service Theory and Practice (formerly known as Managing Service Quality), Journal of Service Management and Journal of Marketing Management.
Xia welcomes potential PhD students who are keen to develop research in related areas.