Editorial

• • Special issue editors:  Peter Naudé, Stephan Henneberg, Judy Zolkiewski, Xia Zhu,  Exploiting the B2B Knowledge Network: New Perspectives and Core Concepts, Industrial Marketing Management (2009), Vol 38, No. 5.

Journal Publications

• • Liu, H; Meng-Lewis, Y; Ibrahim, F. and Zhu, X (2021). Superfoods, super healthy: Myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: A theory of consumption values perspective. Journal of Business Research, 137 pp. 69–88. DOI: https://doi.org/10.1016/j.jbusres.2021.08.018

  • Zhu, X. and Chikwa, G. (2021), An Exploration of China-Africa Cooperation in Higher Education: Opportunities and Challenges in Open Distance Learning, Open Praxis,  13, 1, 7-19. DOI: 10.5944/openpraxis.13.1.1154

  • Zhu, X (2020), Book review: Managing Organisational Success in the Arts, Cultural Trends, DOI: 10.1080/09548963.2020.1805726 

  • Zhu, X. and Westwood, R. (2018), Letter To The Editor: Vitae Researcher Development International Conference, Birmingham, 11th–12th September 2017, Journal of Academic Development and Education (9). ISSN 2051-3593.

  • Zhu. X and Zolkiewski, J (2016), Exploring Service Adaptation in a Business-to-Business Context, Journal of Service Theory and Practice, 26, 3, 315-337.  [Abstract]

  • Zhu. X and Zolkiewski, J (2015), Exploring Service Failure in a Business-to-Business Context, Journal of Services Marketing, 29, 5, 367-379. [Abstract]

  • Naude, P., Henneberg, S.C., Zolkiewski, J. and Zhu, X  (2009), Exploiting the B2B Knowledge Network: New Perspectives and Core Concepts, Industrial Marketing Management.

Book Chapters

• Chikwa, G., Zhu, X. and Rajah, E, (2022), Fostering inclusive religious and spiritual working environment in Higher Education Institutions, Chapter 15 In: Agha, K. and Maestro, M. eds. Global Perspectives on Maintaining Gender, Age, and Religious Diversity in the Workplace, IGI Global. DOI: 10.4018/978-1-6684-5151-9

• Agha, K., Zhu, X. and Chikwa, G (2022). Towards Academic Integrity: Using Bloom’s Taxonomy and Technology to Deter Cheating in Online Courses. In: Hamdan, A; Hassanien, A. E.; Mescon, T and Alareeni, B. eds. Technologies, Artificial Intelligence and the Future of Learning Post-COVID-19. Studies in Computational Intelligence. Studies in Computational Intelligence (1019). Cham: Springer, pp. 447–466.

• Zhu, X (2021), Ten Years in Academia: A Journey of Exploration and Development, In Morris, S. M, Rai, L and Littleton, K. (Ed.), Voices of Practice: Narrative Scholarship from the Margins, Hybrid Pedagogy.

• Zhu, X (2016), Communication in Business Practice, In Grant, D. B. (Ed.), Logistics, Supply Chain and Operations Management Case Study Collection, Kogan Page, Chapter 20. [Abstract]

Conference Presentations and Proceedings

• Zhu, X. and Rajah, E, (2023), Enhancing consumption value through inclusive spirituality: a relational approach, presented at IRSSM11, June, Katowice.

• Radu, S., Zhu, X and Daniel, E. (2022), Wearable Diabetes Technology for Adolescents with Type 1 Diabetes and Caregivers: The Lived Experience. In: AMASERVSIG , 16-18 Jun 2022, Glasgow.

• Zhu, X. and Chikwa, G. (2020), Modernisation of Higher Education in Emerging Economies: An exploration of opportunities & challenges for collaborative partnerships on Open Distance Learning between Chinese & African Universities, Annual International Forum on Higher Education (20/11/2020-22/11/2020, Zhengzhou, China).

• Chikwa, G and Zhu, X. (2019),  Sino-African Cooperation in Higher Education: an exploration of ODL opportunities and challenges, Open Impact Conference, Kampala, Uganda.

• Palmer, A., Zhu, X. and Mete, M (2019), Effects of Real-time Sharing of Service Experience on Subsequent Satisfaction, Recall and Referral Behaviours, European Academy of Marketing, Hamburg, Germany. 

• Palmer, A., Zhu, X. and Mete, M (2018), Real-time Sharing of Service Experience: Effects on Subsequent Recall and Referral Behaviours, 15th International Research Conference in Service Management, La Londe Les Maures, France.

• Palmer, A., Zhu, X. and Mete, M (2018), Tweeting to the World or Enjoying the Moment? The effects of Social Media Engagement on Recall and Recommendation of a Service Experience, Global Marketing Conference, Tokyo, Japan.

• Zhu. X and Zolkiewski, J (2018), The Digital Network and its Impact on Buying and Selling in Chinese Business-to-Business Relationships, 34th IMP conference, Marseille, France.

• Zhu, X., Fletcher-Chen, C and Ple, L (2017), Service Innovation in Business Triads, 2017 Frontiers in Service, New York, USA. 

• Zhu, X. and Fletcher-Chen, C. (2016), Value Co-Creation in a Closed Business Service Triad: From a Dialogic to a Tri-logic Process, 2016 IMP Asia Conference, Cape Town, South Africa.

• Fletcher-Chen, C., Ple, L. and Zhu. X (2016), Dynamics between Value Co-Creation and Value Co-Destruction in Business-to-Business Service Networks, presented at 19th AMS World Marketing Congress, Paris, France.

• Zhu. X and Zolkiewski, J (2014), The Impact of Service Recovery on Business-to-Business Relationships, presented at AMA SERVSIG, Thessaloniki, Greece.

• Zhu. X and Zolkiewski, J (2012), Service Adaptation in Business-to-Business Markets, presented at AMA SERVSIG, Helsinki, Finland.

• Zhu. X and Zolkiewski, J (2011), Business-to-Business Service Failure and Recovery, QUIS 12 Conference Proceeding, Ithaca, NY, USA.

• Zhu. X and Zolkiewski, J (2010), What is Missing in Business-to-Business Relationships, 26th IMP Conference, Budapest, Hungary.

• Zhu. X and Zolkiewski, J (2009), Service Experience in Business-to-Business Markets, The 1st Biennial AMS Doctoral Consortium, Academy of Marketing Science, Oslo.

• Sutton-Brady, C., Zhu, X and Zolkiewski, J (2008), Interaction, Interacting and the Service Encounter, Best Business-to-Business paper at the 22nd Services Marketing SIG, London, UK.

• Sutton-Brady, C., Zhu, X and Zolkiewski, J (2008), Interaction, Interacting and the Service Encounter, 24th IMP Conference, Uppsala, Sweden.

• Zhu, X and Zolkiewski, J (2007), Service Paradox in Business-to-Business Markets, 23rd IMP Conference, Manchester, UK

• Zhu, X and Zolkiewski, J (2006), Service Quality in Business-to-Business Marketing, Academy of Marketing (Doctoral consortium), London, UK.

Funding

• 2017-2018, British Academy/Leverhulme Small Research Grant (Principal Investigator) (£9549.00) with Prof. Adrian Palmer (CI) and Prof. Noel Siu (CI, Hong Kong Baptist University).

• 2017-2018, Erasmus+ Mobility Grant (£957.58) at IESEG Management School, France.

• 2017, NCRM Training Bursary (£200.00)

• 2016, Hong Kong Baptist University Faculty Research Grant (Co-Investigator) (99880.00 Hong Kong Dollars, equivalent to £9811.00) with Prof. Noel Siu (PI, Hong Kong Baptist University).

• 2013, ESRC Training Bursary (£650.00)

• 2011, ESRC Training Bursary (£1000.00)

• 2009-2010, FfWG, Funds for Women Graduates (£3800.00)

• 2009, Doctoral Student Bursary, Academy of Marketing Science

• 2006, Doctoral Student Bursary, Academy of Marketing

• 2005, Loyalty Bursary Scheme, University of Manchester

PhD Thesis

• Zhu, X (2012), Service Experience in Business-to-Business Relationships, Manchester Business School, University of Manchester. 

Other Writing

• Zhu, X. (2016) 'Does Business Matter to God?', Faith in Scholarship.

• Zhu, X (2015) 'Hallowed be Thy Name in Research', Faith in Scholarship.

Research to Public

• • Showcase, poster presented in Manchester Museum (July, 2008)

Review for Journals

• • Reviewer for Journal of Marketing Theory and Practice

  • Reviewer for Journal of Service Theory and Practice (formerly known as Managing Service Quality)

  • Reviewer for Journal of Service Management

  • Reviewer for IMP Conference Papers

  • Reviewer for Journal of Marketing Management