The brief for this project was to create boards outlining how we would change behaviour relating to an environmental issue such as fish, pollution or plastic and how we would invent a piece of disruptive design furthering our ideas from the previous section. We were tasked with doing in-depth research about our topic and proposing a realistic, feasible plan to make a positive change in the behaviour of our chosen target audience.
The environmental issue that I chose to focus on was the disposal of fishing gear such as lines, hooks, cages and traps, and the damage that they cause to marine ecosystems. After researching the topic I discovered that millions of kilometres of fishing line and billions of fishing hooks are lost into the sea.
My proposal to change people’s behaviour around this area was to create a scheme were anglers would be able to recycle their fishing gear at local businesses in exchange for discounts on products at those locations. This would give anglers an incentive to recycle their gear instead of discarding it into the wild and would be beneficial to local businesses at they would receive more customers to their shops.
My concept for a piece of disruptive design was to create a maze of fences made from recycled fishing gear. This maze would be positioned in public areas to block the most popular paths so that people would be forced to walk through the maze to get to their destination. The fences would be made of fishing line, hooks, traps, cages and statues of sea creatures that were caught and harmed by these objects. Anyone who walked through this exhibition would be confronted by the damage that this pollution can cause and the pain that it inflicts on animals.
