This project was to brand and then pitch the winning device from the James Dyson Award. We had to research into how the product might be used, finding a primary and secondary audience to market the device to. There were a few specifics that we needed to include such sterile packaging and bulk packaging but for the most part it was up to us what was important to have as part of our brand.
The device that the project centred around was for treating stab wounds and other penetrative injuries. It worked by inserting it into the wound, removing the cap and the device would expand to fill the wound and prevent further blood loss. The inventor was inspired to create it after some of his friends were involved in a stabbing and he realised that the current methods for treating stab wounds were inadequate. When we were given the brief the device was called the Balloon Occlusive Barrier or the BOB, referring to its ability to inflate and block the blood from leaving the wound.
The primary audience we chose was the London Metropolitan Police Force as they are often the first responders to stabbing incidents, arriving before paramedics, but often lack the tools to effectively treat the victims. As the device is new, specialised and unique we felt that its important that the first people to use it are the people who need it most and are the more visible to members of the public so that its usage can be understood and demystified, hopefully leading to widespread adoption.
Our version of the product was named STIK, the Staunching Trauma Injury Kit. It functions as an accurate descriptor of the device and refers to both the shape and usage method of the product. However, this name often has lower priority than the device's classification, expanding seal for penetrative wounds, as it's more important for users to know precisely what it does in an emergency.
