UX Researcher & Designer | Curator | Manager | Marketing & PR
UX Researcher & Designer | Curator | Manager | Marketing & PR
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The Cheap Cheap
The Cheap Cheap
Thrift Finds, Vintage & Upcycles
I curated, managed and branded my small business, an online resale store dedicated to sustainable fashion and social equity.
I curated, managed and branded my small business, an online resale store dedicated to sustainable fashion and social equity.
I designed the Brand Guide and wrote the copy for The Cheap Cheap. I also employed UX Research tactics to determine the needs and desires of my users in order to increase engagement; I noted the Key Performance Indicators that I gleaned from repeat customers, posted Surveys in the company Instagram story and performed Competitive Audits of accounts similar to mine.
I designed the Brand Guide and wrote the copy for The Cheap Cheap. I also employed UX Research tactics to determine the needs and desires of my users in order to increase engagement; I noted the Key Performance Indicators that I gleaned from repeat customers, posted Surveys in the company Instagram story and performed Competitive Audits of accounts similar to mine.
Cheap Cheap Website.movAfter the original account was deleted by Instagram, I relaunched the second account alongside a website so users would always have access to my content and inventory. I designed the website based on the Brand Guide that I curated for the relaunch, including jewel tones and the hip, warm Brand Voice that characterized the company Instagram Posts.
The Cheap Cheap Instagram.movNew inventory was uploaded to the site and Instagram via themed "Drops" after users indicated that they preferred categorized inventory and witty titles. I modeled for, photographed and edited the inventory photos.
I also developed ad campaigns consistent with the Themed Drops, always creating a promotional post that included details about the Drop using the Brand Voice and centering the company logo for easy sharing.
I loved curating the Drops and styling outfits with relevant inventory. I have been chasing that aesthetic freedom in my professional life since I entered the corporate world.
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