I am a seasoned multi-faceted expert with a long career in Marketing, Communications and Entrepreneurship. I am currently leading the marketing operations of Pegasus OE, the leading tech firm specialized in Data Analytics, Business Process Engineering and Digital transformation. Prior to that I was the GM of KASBEE LTD, leading the fintech scene in the MENA region towards financial inclusion with brands such as: CASHU, GoCardi, SCARDU and Pixel Technologies.

I got the opportunity to lead on CASHU’s business in Egypt, the leading Fintech in the MENA region, having gained the trust of the CEO while I worked on their communications. I have been since in charge of the entire operations with strong ties to the different business units at both Jordan and UAE head office. My focus is strategic business expansion providing market access, negotiations with regulatory bodies of Egypt for licenses and ensure the smooth running of Egypt’s office having established it from Scratch and finally expanding on both Vendors and Merchants networks in both Egypt and Sudan.

I had the pleasure of leading the communications of the New Suez Canal launch. As the head of the PR, Digital and Activation practice at Ogilvy Egypt, I have been on the strategic forefront to lead on the content, media relations and campaign activations on both strategy and implementation fronts. I have also been directing and implementing specialized Public Relations and integrated communication strategies across the Middle East, North Africa, Pakistan and Turkey regions for the past 15 years, servicing multinational clients such as Metito, CA, Motorola, and Huawei. Crafting strategies with defined tactics to pursue and achieve the set objectives that exceeded client’s expectations, I have advised C-level executives across the board on business directions from communications perspective to the overall business and stakeholders benefit. With proven track record of meeting ends and objectives with tightest budgets, I have lead teams of professionals into achieving awe-inspiring campaigns mobilizing masses in unison.

I have since started my own communications consultancy working on some of my own clients before I came up with an ingenious way to transform live lectures into PowerPoint presentations. I have named it Presentlee currently on the IOS store it has attracted a lot of attention. I have even managed to attract investors however was not inclined to accept investments offered at this very early stage of the applications life.