You are what you speak

Clients Portfolio

Work experience

CMO, Pegasus Operation Excellence, May 2022 - Current (Cairo, Egypt)

§ Establish the company's marketing department's aims and objectives.

§ Plan and carry out the business's marketing plan

§ Establishing the marketing department's KPIs and OKRs

§ Create, Organize, and carry out marketing programmes, as well as select the appropriate ones.

§ Create lasting connections with strategic partners to enhance and complete the operation of the business

§ Create the company's PR and select the most effective communication channels

§ Align the company's marketing strategies with those of the other departments, and make sure that everything is coordinated.

General Manager, CASHU (KASBEE LTD) Egypt, September 2018 – Jan 2022 (Cairo, Egypt)

§ Re-established CASHU in Egypt and founded its new branch in Egypt from scratch

§ Overseeing operations with focus on company growth, Business Development, and Marketing.

§ Hands on business growth with special attention on Fintech innovation in the E-payment solutions by providing tailored market solution.

§ Initiate deals on both fronts (Vendors and Merchants) while negotiating existing contracts to the benefits of end consumer.

§ In charge of staffing and the overall welfare of over 40 employees currently from the initial 6 employees count.

Founder and CEO, LoopEgypt Public Relations June 2017 –September 2018 (Cairo, Egypt)

§ A holding Company specializing in communications, press, and Apps development through its subsidiaries, CNEgypt and LoopDev

§ In charge of overall business flow and administration functions of the Company

§ Responsible for managing revenue streams and overall P&L

General Manager and Chief Consultant, Fourth Dimension Public Relations August 2016 –April 2018 (Cairo, Egypt)

§ In charge of overall business flow and administration functions of the agency

§ Responsible for managing revenue streams and overall P&L

§ Setting healthy enjoyable working culture that instigates collaboration and development

§ Implementing development programs for star performers

§ Provide staff PR training in various fields to promote an advancing culture.

(Department Head), Director of PR, Social and Activation Memac Ogilvy& Mather June 2008 – July 2016 (Cairo, Egypt) Responsibilities included:

§ Ran the PR department and orchestrate flow of business

§ In charge and acting head of social media and Activations disciplines

§ Overlook a team of PR professionals including Account Directors and Executives.

§ Work closely with the MD on business development and pitching for new clients.

§ Increase and augment the scope of services to existing clients.

§ In charge of business development on both organic and greed fields fronts

§ Supervise the overall public relations and marketing strategies for the clients

§ Liaise with network offices to accomplish regional projects (Suez Canal Authority, WHO, USAID, Pfizer, Boehringer Ingelheim, Huawei, Twitter, Alshayaa and Nike)

§ Assist and occasionally orchestrate account’s BTL and ATL campaigns

§ Portfolio included: SCA, Alkhorayef Group, Grohe, Arab Bank, Neptune Orient Lines, Smart Villages, Huawei, Novartis, Unilever Lipton, Audi, Paul, BI, VFS Tasheel among others

Account Director, NettResults, IPREX, 15 Jan 2006 – 8 May 2008 (UAE, Dubai)

Responsibilities included:

§ Drove PR campaigns as well as strategically position accounts like: Motorola (Network and Devices) CA, Dubai Lagoon, Milford Real Estate, Perseus Developments, Khoie Group and Metito among other well-esteemed corporations.

§ Implemented strategic plans to drive PR at network offices in Egypt, Lebanon and Turkey.

§ Worked closely with clients Marketing department to intertwine marketing and PR campaigns.

Account Manager, Bates Pan Gulf PR, Burson -Marsteller, Jan 2005- Jan 2006 (UAE, Dubai)

Responsibilities included:

§ Managed accounts like: Tamweel, DMCC, Metito, MERCK, Metito and Orascom.

Senior Account executive, Arabia PR, Dubai, UAE, May 2003 – Jan 2005 (UAE, Dubai)

Responsibilities included:

§ Handled accounts like: Symantec, Qatar Airways, Emirates Glass among other well-esteemed corporations.

Freelancing, Internships and Projects

Cairo Ad School February – April 2014

§ I tutored a course about self-branding to people who are aspiring to advance their career in the communications industry

Trainer Western Union Egypt Human Resources 2003

§ Introduced a new money transfer system to employees in the Egyptian post and banks.

Reporter and Board Member at "Students' Studio" magazine published in U.A.E. 2002-2008

§ I wrote articles about young people, students and current local topics.

English Instructor, Berlitz, Cairo University, Egypt, July 2002- Nov2003

§ I taught English Language to Recent graduates in addition to enhancing their business knowledge.

Reporter, Covered Cairo Telecom ICT exhibition For CIT Business magazine, Egypt, 2003

§ I wrote articles about the contributors of the exhibition and the Ministry of telecom.

Reporter, the Caravan Student newspaper at American University in Cairo, 2001-2002

§ I was part of the editorial team at the newspaper writing about various topics

Student Assistant, Office of the Registrar, American University in Cairo, Egypt 1997-2001

§ I assisted the registrar office and fulfilled various admin support tasks as needed

Technical Support, Three Dimensions, Cairo, Egypt, 1996

§ Was in charge of computers assembly setup, marketing and training