SERVICES

Campaign Planning and Budget Planning:

• Conduct thorough research to understand the target audience, market trends, and competitors.

• Strategically allocate budgets across various campaigns based on their goals and expected returns.

• Regularly review campaign performance and adjust budgets accordingly to optimize ROI.

Create, manage, and optimize campaigns across Meta and Google platforms:

• Utilize platform-specific tools such as Facebook Ads Manager and Google Ads to create and launch campaigns.

• Continuously monitor campaign performance metrics like CTR, CPC, and conversion rates.

• Implement A/B testing to identify the most effective ad variations and targeting options.

Conversion Tracking using GTM and Meta Events:

• Set up conversion tracking pixels using Google Tag Manager (GTM) and Meta Events to accurately measure campaign success.

• Implement event tracking for key actions such as form submissions, purchases, and page views.

• Analyze conversion data to identify areas for improvement and optimization.

Optimized Marketing Strategies Using GA4 Insights & Meta Events:

• Leverage insights from Google Analytics 4 (GA4) to understand user behaviour and engagement across digital channels.

• Incorporate data from Meta Events to gain deeper insights into user interactions on Meta platforms.

• Use these insights to refine marketing strategies and improve campaign performance.

Market Research, Competitive Analysis, A/B testing:

• Conduct comprehensive market research to identify industry trends, customer preferences, and competitor strategies.

• Analyze competitors' ad campaigns, messaging, and targeting strategies to identify opportunities and threats.

• Implement A/B testing to experiment with different ad creatives, copy, and targeting parameters to optimize performance.

Building Customer Persona, Product Research:

• Develop detailed customer personas based on demographic data, psychographics, and behavioural patterns.

• Conduct product research to understand the features, benefits, and unique selling points of the offerings.

• Tailor marketing strategies and messaging to resonate with the identified customer segments.

Develop Strategies and Tactics to build brand awareness, Consideration, and Conversion:

• Create multi-stage marketing funnels designed to guide users from awareness to conversion.

• Implement strategies such as content marketing, social media advertising, and influencer partnerships to build brand awareness.

• Use retargeting campaigns and personalized messaging to nurture leads and drive conversions.

Developed ad creatives from Images to Videos and Banners:

• Design visually appealing ad creatives that align with brand guidelines and effectively communicate key messages.

• Utilize tools such as Canva or Adobe Creative Suite to create images, videos, and banners for various ad formats.

• Test different creative formats and iterations to identify the most engaging options.

Audience Creation based on Customer Journey:

• Map out the customer journey from awareness to conversion and identify touchpoints where targeting can be optimized.

• Create custom audiences based on specific stages of the customer journey using platform targeting options.

• Tailor ad messaging and creative assets to resonate with audiences at different stages of the buying process.

Reporting:

• Generate regular reports that provide insights into campaign performance, KPIs, and ROI.

• Use data visualization tools such as Google Data Studio to create visually compelling and informative reports.

• Provide actionable recommendations based on the analysis of performance metrics to improve future campaigns.

Branding and Conversion Rate Optimization:

• Develop cohesive branding strategies that convey the brand's unique value proposition and resonate with target audiences.

• Implement conversion rate optimization techniques such as A/B testing, landing page optimization, and call-to-action optimization.

• Continuously monitor and analyze conversion rates to identify areas for improvement and implement targeted strategies to increase conversions.

Adding and updating product description on Shopify:

• Ensure product descriptions are accurate, compelling, and optimized for SEO.

• Regularly update product descriptions to reflect any changes in inventory, pricing, or features.

• Use Shopify's built-in tools or third-party apps to enhance product descriptions with multimedia elements such as images and videos.