Those who earn the Google Digital Marketing & E-commerce Professional Certificate have completed seven-courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in the field. They are competent in foundational skills in digital marketing and e-commerce. 

Professional course from Scratch to expert level. Designed as per Google Internal Trainings, This course is for students and professionals to have a professional knowledge on Google Ads in order to be able to run successful and profitable campaigns.  

Learn to install marketing codes, and pixels, and track user engagement across platforms like Google Ads, Facebook Ads, and Google Analytics with Google Tag Manager. Gain a valuable skillset and launch campaigns more efficiently with less stress. 

Learners who finish this project course will be able to create and manage a successful  google ad campaign

Learners who completed this project based course will be able to create, manage, and optimize facebook ads campaign.

The course walks me through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The project begins with setting up a fictitious business page on Facebook. I will then learn how to navigate Facebook accounts including setting up advertisements. I then learn how to post content and boost a post. I then cover tools available to engage with Facebook users and grow an audience on Facebook.