ZARA is an international Spanish clothes retail business. It offers shoes, accessories, clothes, cosmetics, fragrances, and quick fashion items. The headquarters are situated in Arteixo, in the Galician province of A Coruña. It is the biggest business that makes up the Inditex group. It was introducing more than 20 new product lines annually in 2020. 

In 1975, Amancio Ortega founded Zara. His initial store is still located at the company's home base of central A Coruña, Galicia, Spain. After discovering there was a tavern two blocks away with the same name, he changed the letters to read "Zara" from the original Zorba, which was inspired by the iconic 1964 movie Zorba the Greek. The extra 'a' is thought to have come from another set of letters that were created specifically for the business. It offered inexpensive imitations of well-liked, upscale apparel styles. After that, he set up other stores in Spain. In the 1980s, he used information technology and groups of designers rather than individual designers to alter the design, manufacturing, and distribution process in order to shorten lead times and respond faster to emerging trends, or what he dubbed "instant fashions."

Zara stores include clothing for men, women, and children (Zara Kids). European retail locations carry Zara Home designs. Customers who shop at Zara are primarily in the age range of 18 to around 35. It takes ten to fifteen days for things to be designed and placed in retailers. The distribution center located in Spain handles the processing of all the garments. After being examined, sorted, and marked, new items are put onto trucks. The clothes is usually delivered in 48 hours. More than 450 million articles are produced annually by Zara. In addition, Zara sells shoes, accessories, swimsuits, cosmetics, and fragrances. Zara debuted ZARA Beauty, their first beauty collection, in May 2021.

Zara reportedly produces over 40,000 designs annually, of which about 12,000 are chosen and produced. This means that, in contrast to the industry average of six months, Zara can develop a new product and get it into stores in as little as one week. Zara has a policy of not promoting; instead, the firm chose to use a portion of its earnings to fund the opening of new locations.

Turkey, Morocco, Bangladesh, Spain, Portugal, and, more recently, Armenia are the primary manufacturing locations for the majority of the goods that Zara sells. Half of Zara's products is produced at twelve company-owned facilities located in Spain (specifically in Galicia), Portugal (especially in the north), and Turkey, while some competitors outsource entire production to Asia. Items that require less care, such simple T-shirts, are outsourced to less expensive vendors, primarily in Asia.