We use dozens of SEO auditing tools to check the SEO score. The SEO specialists check the website's technical structure and current health condition. The goal of auditing is to find the problematic areas regarding keywords, internal linking, sitemaps, backlinks, web page speed, etc. 

However, we discovered the issues regarding indexing and crawlability with this approach. As a result, we found out why the traffic dropped. It provided us with enough data to make plans and recover the website's health as soon as possible.

To solve the technical SEO issues, the teams fixed the indexation, content duplicity, broken links, breadcrumb, category hierarchy, etc. The goal was simple: we needed the website to meet all Google criteria keeping the reading friendliness. There were tasks regarding the Javascript, completed by the web team.

This way, we fixed the technical parts required for perfect SEO optimization. The next steps were more about content than the website structure. But we had to make sure the other stuff had no elements that became contradictory to the technical SEO aspects.

Keyword research was the most valuable part of the project, as service-related keywords were lacking. Conducting deep keyword research, we discovered the trends and topics and frequently asked questions about their industry. We dug out related keywords that have sustainable search value.

But, we only selected keywords that can fill the topic buckets. For that, we brainstormed seed keywords, crosschecked competitors' keywords for their services, counted the keyword's search volume and difficulties, and estimated the potential. Overall, the research process provided us the search intent niches.

We started high-quality content writing using the keywords. The content writer team naturally implemented the seed and long tail keywords throughout the article. The team produced content so that each article section has independent features to be featured in snippets. 

We had no gaps in content, as we wrote content for readers and crawlers. The main challenge was putting legal terms and information accurately to retain the company's credibility. All our content had nice visuals, outlines, headings, and unique information. We published it after checking for grammatical errors.

The keyword research and content writing were intended to place the keywords in the perfect place on the page. Besides, we had to make keyword-rich title tags and meta descriptions for the best optimization. 

Next to that, we included URL slug, internal and external links, and optimized images with metadata. Adding scema markup improved our page quality even more on the SERP. We resized images and audited them again to check the web page speed and visualization on the SERP.

For brand mention and website authority, there is nothing like off-page SEO. We have a dedicated workforce to create quality backlinks via technical work and guest posting services. The backlinks create a heavyweight in website authority, which plays a crucial role in Google.

We also have a social media management team to connect the business website with social media handles. It increases brand awareness as an authentic figure on social media. In current SEO trends, contextual off-page SEO plays a bigger role.

We submit reports at a specific time. Plus, we work continuously, so it requires us to report regularly. We take monthly data using multiple analytical tools. In the report, we track performance, differentiate from the recent condition, and put everything side by side in a spreadsheet. The reports contain the following:

• Organic traffic

• Leads

• Conversions

• Backlinks

• Overall site health

We also work and include the Google Business Profile report, ads report and technical issues report. Our website has a client portal to log in and inspect all reports directly.