Designing behavioral intervention strategies to influence short- and long-term travel decisions
Route and mode choices
Residential location choice
Fostering sustainable travel behavior
Promoting alternative fuel vehicle usage
Publications
Guo, Y., S. Peeta, "Impacts of Personalized Accessibility Information on Residential Location Choice and Travel Behavior", Travel Behaviour and Society, accepted for publication, 2019. [download]
Li, Y., Y. Guo, S. Peeta, J. Lu, Y. Li, “Impacts of Congestion Pricing and Reward Strategies on Automobile Travelers’ Morning Commute Mode Shift Decisions”, Transportation Research Part A: Policy and Practice, Vol. 125, 2019, pp. 72-88. [download]
Presentations
Guo, Y., Y. Li, S. Peeta, J. Lu, “Understanding the Impacts of Congestion Pricing and Reward Policies on Millennial Car Travelers in China”, 99th Transportation Research Board Annual Meeting, January 15th, 2020, Washington D. C., the U.S.A.
Guo, Y., S. Peeta, S. Agrawal, I. Benedyk, “Understanding the Impacts of Pokémon GO on Route and Mode Choice Decisions”, 99th Transportation Research Board Annual Meeting, January 15th, 2020, Washington D. C., the U.S.A.
Guo, Y., S. Peeta, S. Agrawal, and I. Benedyk, “Understanding Safety Implications of Location-based Augmented Reality Mobile Apps: Perception, Attitude, and App Usage Behavior”, 99th Transportation Research Board Annual Meeting, January 15th, 2020, Washington D. C., the U.S.A.
Guo, Y., S. Peeta, S. Agrawal, and I. Benedyk, “Integrating Augmented Reality, Gamification and Social Interactions in Mobile Apps to Influence Short- and Long-term Travel decisions”, INFORMS 2018, November 4th, 2018, Phoenix, Arizona, the U.S.A.
Song, Y., S. Agrawal, Y. Guo, S. Peeta, “Design of Interactive Driving Simulator Experiments to Understand Drivers’ Cognitive and Routing Behavior Under Real-Time Travel Information”, 15th International Conference on Travel Behavior Research, July 15th, 2018, Santa Barbara, California, the U.S.A.
Li, Y., Y. Guo*, S. Peeta, J. Lu, Y. Li, “A Stage Model for Mode Choice Decision-making Process under Congestion Pricing and Reward Strategy: A Case Study in Beijing”, 97th Transportation Research Board Annual Meeting, January 13th, 2018, Washington D. C., the U.S.A.
Guo, Y., S. Peeta, “Impacts of Interactive Accessibility Information Intervention Strategy on Residential Location Choice and Travel-related Behavior”, 96th Transportation Research Board Annual Meeting, January 13th, 2017, Washington D. C., the U.S.A.
Guo, Y., S. Peeta, “The Impacts of Interactive Accessibility Information on Residential Location Choice and Travel Behavior: An Experimental Study”, 4th Symposium of the European Association for Research in Transportation, September 11th, 2015, Copenhagen, Denmark.
Projects
Design of App-based Intervention Strategies to Influence Short- and Long-term Travel Decisions, Lyles School of Civil Engineering, Purdue University. (2014-2020)
Develop In-Vehicle Information Dissemination Mechanisms to Reduce Cognitive Burden in the Information-Rich Driving Environment, Center for Connected Automated Transportation, USDOT Region V University Transportation Center. (2017-2018)
Driving Simulator Based Interactive Experiments: Understanding Driver Behavior, Cognition and Technology Uptake under Information and Communication Technologies, NEXTRANS Center, USDOT Region V University Transportation Center. (2015-2017)
Information and Transportation Choices, Long- and Short-Term, that Link Sustainability and Livability – Phase II, NEXTRANS Center, USDOT Region V University Transportation Center. (2014-2017)
Information and Transportation Choices, Long- and Short-Term, that Link Sustainability and Livability, NEXTRANS Center, USDOT Region V University Transportation Center. (2013-2015)
Driving Simulator based Interactive Experiments: Understanding Driver Behavior, Cognition and Technology Uptake under Information and Communication Technologies, NEXTRANS Center, USDOT Region V University Transportation Center. (2012-2015)
Driving Simulator Laboratory: Traveler Behavior Modeling and Interactive Experiments to Address Mobility and Safety Needs, NEXTRANS Center, USDOT Region V University Transportation Center. (2012-2015)
Current Studies
Please contact me if you want to know my current research in this area.