Yung-Hsiu Lai (賴永岫)

Conference Presentations

Tsai Yi-Lin, Yung-Hsiu Lai (2025),“The AI Eye: Large Language Models vs. Human Perception in Visual Marketing.”
- Presented at the ANZMAC Conference, Macquarie University, Sydney, Australia.
- Presented as a competitive paper at the Association for Consumer Research (ACR) Conference, Washington, DC.
- Presented at the ISMS Marketing Science Conference, Washington, DC.
- Presented at the Association for Consumer Research (ACR) Latin American Conference, São Paulo, Brazil.
Lai Yung-Hsiu, Yu-Jen Chen (2025),“Leveraging Message Framing and Social Media Engagement to Shape Donor Behavior.”
- Presented at the Association for Consumer Research (ACR) Conference, Washington, DC.

Working Paper

Lai Yung-Hsiu, “Review-Rating Coherence in Digital Markets: Integrating BERTopic-LLM Analysis with Functional Data Recovery."
- Target Journal: Marketing Science
Tsai Yi-Lin, Yung-Hsiu Lai, “The AI Eye: Large Language Models vs. Human Perception in Visual Marketing.”
- Target Journal: Marketing Science
Lai Yung-Hsiu, Shu-Chin Lin, “Measurement Error Correction in Sparse Dynamic Panels: Integrating Functional Data Analysis with GMM."
- Target Journal: Journal of Econometrics
Lai Yung-Hsiu, Yu-Jen Chen, "Leveraging Message Framing and Social Media Engagement to Shape Donor Behavior.”
- Target Journal: International Journal of Research in Marketing

Competitive Research Grants

National Taiwan University Grant for Graduate Students Attending International Academic Conferences, ≈ 50K NTD (≈ 1,700 USD) , 2025
National Science and Technology Council (NSTC) Subsidy for Domestic Graduate Students to Attend International Academic Conferences, ≈ 50K NTD (≈ 1,700 USD) , 2025