EDUCATION

M.S., Statistics and Data Science, National Taiwan University, Expected June 2026

M.B.A., International Business, National Taiwan University, June 2024

B.B.A., Interdisciplinary Program of Management and Technology; Double Major in Quantitative Finance and Management, National Tsing Hua University, June 2022

RESEARCH EXPERIENCE

Co-author 

With Prof. Tsai Yi-Lin, University of Melbourne 

● Co-authored a study with Professor Yi-Lin Tsai... Designed and constructed experimental environments using various LLMs (e.g., ChatGPT, Claude, Llama 3) for marketing image analysis.

Research Assistant Mar 2024 - Present

Department of Management and Marketing, University of Melbourne

Advisor: Prof.  Tsai Yi-Lin

● Joint appointment under Prof. Tsai Yi-Lin (University of Melbourne) and Prof. Michal Herzenstein (University of Delaware)

● Developed LLM, web crawlers and conducted text mining using Python and R to analyze EDGAR financial metrics (424B4, S-1, S-1/A...) for research on the relationship between advertising and finance.

Research Assistant Mar 2024 - Present 

Department of Business Administration, University of Delaware

Advisor: Prof. Michal Herzenstein

● Joint appointment under Prof. Tsai Yi-Lin (University of Melbourne) and Prof. Michal Herzenstein (University of Delaware)

● Optimized algorithm to enhance text mining accuracy and web crawling efficiency, enabling comprehensive collection of financial metrics from all companies on EDGAR since 1996 for marketing analysis.

Research Assistant Dec 2022 - present

Department of International Business, National Taiwan University

Advisor: Prof. Chen Yu-Jen

● Served as a laboratory assistant specializing in Qualtrics, MTurk, and Prolific platforms; conducted over 30 experiments on consumer behavior and decision-making processes at the Taiwan Social Science Experimental Laboratory (TASSEL). Research outcomes contributed to ACR, SCP conferences, master's theses, and journal publications.

● Developed and implemented Python models for comprehensive data analysis, including cross-journal text mining, travel website scraping, and large-scale LLM applications. Processed and analyzed over 100 million words and major travel website data to provide pilot study findings and empirical evidence for consumer behavior research publications.

Research Assistant Feb 2024 - Nov 2024

Department of Economics, National Taiwan University

Advisor: Prof. Ziho Park


● Conducted big data cleaning and analysis using Python, analyzing Quarterly Workforce Indicators (QWI) and National Establishment Time Series (NETS), supporting economics research published in academic journals.

● Implemented multi-processing algorithms in big data analysis, accelerating data cleaning efficiency by 400%, enabling all lab members to perform big data cleaning tasks even on low-spec computers. 

TEACHING EXPERIENCE

● Teaching Assistant, Global Brand Management. 2023 Fall, 2024 Spring, 2025 Spring, 2025 Fall

● Teaching Assistant, Experimental Methods in Behavioral Studies. 2024 Spring, 2025 Spring

● Teaching Assistant, Marketing Management. 2023 Fall

● Teaching Assistant, Marketing Research. 2023 Fall, 2024 Fall, 2025 Fall

● Teaching Assistant, Financial Engineering. 2023 Fall 

WORK EXPERIENCE

Project Analyst 2024 

McKinsey & Company, Taipei, Taiwan

                  

● Served as a Data Analyst in the project team, utilizing SQL, Python and statistical methods to deliver data modeling, machine learning solutions and data-driven insights for clients.

Digital Consultant Intern  Jul 2022 - Jul 2023

Cathay Financial Holdings, Digital, Data & Technology Division,Taipei, Taiwan


● Leveraged strategic planning to transform cloud data structure analysis into actionable insights within the financial sector, delivering 10+ critical cloud strategy reports about cloud innovation for enterprises.

● Played a pivotal role in the strategic development and successfully launched Healthcare CRM product roadmap, resulting in a 30% rise in collaborative organizations within the medical industry.

Associate Consultant Intern May 2022 - Aug 2022

Nomura Research Institute (NRI), Taipei, Taiwan

                  

● Conducted agile methods to execute in-depth competitive and macroeconomic analyses across Retail, Tourism, and Electricity sectors, amplifying group capacity to deliver high-value insights.

● Authored a high-impact weekly energy post, shaping understanding of ESG trends in the electricity industry,mainly focused on market research, data analysis, business opportunities and strategic recommendations.

Corporate Banking Summer Intern Jul 2021 - Aug 2021

CTBC Financial Holdings Co.,Ltd,Taipei, Taiwan

                  

● Executed digital transformation analysis for traditional banking reconciliation processes, provided 5+ critical reports for team,building connections with 3 potential strategic partnerships within 8 weeks.

● Assisted the Capital Markets and Human Resources departments in enhancing their strategic development and efficiency, successfully reduced meeting times for both departments by 40%.

Japanese Interpreter (Selected Projects)

● Translated content for TAxT (Taoyuan Art x Technology Festival) for Taoyuan City Government. Sep 2024

● Facilitated official interactions between National Tsing Hua University and Tokyo Arts University. Apr 2022

● Assisted in interpretations between Taiwanese and Japanese Ministry of Health and Welfare officials. Jan 2021

LEADERSHIP

Mentee Oct 2024 - Oct 2025

JPMorgan Chase, Taipei,Taiwan

● Received direct mentorship from full-time investment bankers on global macroeconomic trends and financial markets, delivered weekly market analysis presentations, and collaborated with team members on investment strategy projects.

Project Contact Sep 2023 - Dec 2023

Boston Consulting Group, Taipei,Taiwan

● Assisted Amazing Talker in designing marketing strategies for K12 education market in Strategy Consulting—Approach and Practice (SCAP) course, providing impactful insights for marketing decision.

Project Manager Sep 2022 - Sep 2023

Consulting Club at National Taiwan University

● Led the design and implementation of consumer banking strategy to increase credit card penetration among young adults,completed the project within 16 weeks, achieving a 30% growth in penetration over the next 3 months.

President Sep 2020 - Dec 2021

Student Council at National Tsing Hua University

● Led the student council, where I finalized annual budgets, amended laws, and directed public service initiatives.

President Sep 2019 - Dec 2020

Student Association at National Tsing Hua University

● Executed the integration of the project management platform, resulting in a 50% improvement in meeting efficiency, organized events for over 1,000 attendees within a NTD 2M budget (≈ 68,000 USD)  and secured NTD 1M in sponsorships (≈ 34,000 USD). 

HONORS

● Outstanding International Business Talents Award, Republic of China Trade Education Foundation for Top 5% International Business Talents

 with 100K NTD (≈ 3,400 USD) Scholarship, Dec 2023

● Outstanding Management Talents Award, E.SUN Foundation for Top 2.5% Business Talents with 200K NTD (≈ 6,800 USD) Scholarship, Nov 2023

● Best Debater Award, 2 MVPs at National Japanese Debate Contest, May 2021

● Outstanding Achievement Award, National Tsing Hua University for Outstanding Achievements in Charitable Activities, May 2021

● Academic Excellence Award, National Tsing Hua University for Top 5% Semester Grade in college, Sep 2019

SKILLS

Language: Mandarin (Native), Japanese (JLPT N1 Proficiency), English (Proficiency)

Programming: Python & R & STATA & SPSS & SQL & VBA

Certification: 

Interests: Cooking, Traveling, Singing, and Charitable Activities